After Getting Over 10,000 Tweets & Requests, Parle Brings Back Rola-Cola

There’s no denying the fact that Twitter can be very, very distracting. Spending excessive time on the micro-blogging site is detrimental to work and sometimes even wasteful. But when utilised for the right reasons, it can deliver great results. It can mobilize millions of school students worldwide to fight climate change and also bring back childhood memories in the flesh!

Remember Rola-Cola, the popular candy from the 90s? It was discontinued in 2006 and just like the rest of us, Twitter user @ssaig was sad to see it go. In February 2019, he asked the manufacturer Parle what it would take to bring ‘the solid cola’ back and got the ball rolling.

Hey @ParleFamily. How many RT's to bring this back?

— Sai (@ssaig) February 14, 2019

According to Business Insider, the brand then began considering a relaunch. Less than a week after the first tweet, Parle said, “If all you need is Rola-Cola, then all we need is 10k retweets,” and pretty soon #BringBackRolaCola started trending.

The Hindu Business Line quoted Krishna Rao, Senior Category Head Parle Products saying,

“We had discontinued Rola-Cola around 2006 for the domestic market while continuing to sell it in international markets such as Africa. But when a customer asked us how many retweets we will need to get the candy back on shelves in the country, we responded swiftly. As the positive responses started pouring in, we set an aim to bring the brand back on retail shelves in about 75 days — after getting 10,000 retweets.”

All we asked for was 10k retweets but we got a whole lotta love along with it. Thank you for the #BringBackRolaCola movement and its success. More updates coming soon! pic.twitter.com/vlb1OuTcBZ

— Parle Products (@ParleFamily) March 12, 2019

On Tuesday, all the efforts paid off and the company officially announced that the candy was back! News18 reports that its new avatar is taller, stronger and cooler with 12 pack slabs!

YOU asked, we listened. India's most loved cola ka gola is back with a bang! Get your pack today! #RolaColaIsBack pic.twitter.com/IokRIrsNtT

— Parle Products (@ParleFamily) October 1, 2019

Needless to say, 90s kids were over the moon after hearing the announcement and shared their joy over the revival.

cc: fellow 90s kids. https://t.co/pVp0HNqteA

— புஞ்சை குமாரசாமி (@Ajumplakdibampa) October 1, 2019

I bet you didn't see that coming 'back'.#RolaColaIsBack https://t.co/yE0F07JGfh

— Ajit Singh (@ajitsingh0902) October 2, 2019

PSA BISHES THE BIG BOSS IS BACK https://t.co/oxRsgGcn1h

— lulu melon (@nomnombiar) October 1, 2019

https://t.co/wieX4tZt8h pic.twitter.com/L6qWfLW5Dj

— potato_lovah being a potato by staying at home (@kabirdhamne) October 2, 2019

Rola cola rolacola rola cola! Isme cola ka maza albela… https://t.co/zPapYpbgH0

— Villainiya (@DushtaStree) October 1, 2019

We think it’s time to start a movement and #BringBackPoppins next. And Chiclets. Any other iconic treat you’d like to bring back to the shelves?

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