Gucci Faces Backlash For Using Real Tigers In Latest Ad Campaign

In the past, several high-end brands like Prada, Balenciaga, Moschino, have faced flak by disappointed customers online for coming up with products that made no sense. What irked people more was the cost of the products that was beyond anyone’s imagination.

Well, this time, fashion brand Gucci is under fire for using real tigers in their latest ad campaign.

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The Italian luxury fashion brand recently launched their latest collection ‘Gucci Tiger’ celebrating the ‘Year of the Tiger’. Taking to social media, the firm shared various images from their product shoot which has been facing backlash from people online.

 

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The ‘#GucciTiger’ collection features products with various renditions of the animal. Through the campaign, the brand aims at raising funds to protect endangered species and their natural habitats.

 

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While some praised Gucci for their new collection, others expressed concerns regarding the presence of tigers in the photoshoot.


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The organization, however, claims that a third-party animal welfare organization monitored the set on which animals were present for the shoot. The organization also verified that no animals were harmed and were photographed in a safe environment.

Its post read:

Nature, wildlife and its denizens are particularly important to Gucci, which in February 2020 joined The Lion’s Share Fund, a unique initiative raising much-needed funds to protect endangered species and their natural habitats.
A third-party animal welfare organization, @americanhumane, monitored the set on which animals were present and verified that no animals were harmed. No animals were harmed® (AH 10629)
Tigers were photographed and filmed in a separate safe environment complying to Gucci’s policies and then featured within the campaign.

Do you think Gucci was at fault for using the animal to beautify their campaign despite taking adequate measures to ensure their safety?

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