In under 2 minutes, this cute little video achieves what filmmakers struggle to infuse in their work: emotion, empathy and a crystal clear call to action. This social experiment was conducted in Khao Galli, Mumbai, which, like any other street food stall cluster in India, is not the cleanest. Reason: People litter.
The video strikes the right chord coz you can’t impose social responsibility on anyone, but you can surely inspire.
And the best part: you need not be a person of clout to inspire, you can just be a school kid.