Tata Motors Cleverly Turned The Super Blue Blood Moon Event Into A Crowdsourced Pics-travaganza

Yesterday wasn’t just another Wednesday. In fact, on this ‘usual’ Wednesday, the world bore witness to a cosmic phenomenon so unusual, that you could pretty much call it a once-in-blue-moon occurrence. No wait! Scratch that!

Skygazers around the world were in for the treat of a lifetime as they gazed at something called the ‘Super Blue Blood Moon’, an event that hasn’t been seen for 150 years!

Interesting name, isn’t it? Believe me, it was an even more interesting phenomenon and a once-in-a-lifetime opportunity! Why, you ask? Well, it’s all in the name, really!

First, it was a Supermoon, with the moon being only a day past its perigee, i.e the closest it can get to Earth. This also means the moon appeared almost 14% bigger and more breathtaking than usual! Second, it was the second full moon of the month, which makes it a blue moon. And third, it was a total lunar eclipse as well, and while the Moon was in the Earth’s shadow, the Sun’s light caused the Moon to take on a reddish hue, almost blood-like.

Awesome, no?

But guess what made it all the more awesome? Let me tell you. Or rather, let me show you!

Tata Motors had set up the perfect welcome for this rare cosmic event by urging everyone to #ChaseTheSuperMoon!

As a grand ‘Hello’ to the gorgeous Supermoon that was going to light up the night sky, the Tata Motors Instagram account displayed a surreal-looking grid!

Isn’t this an amazing and rather innovative way to celebrate this celestial event?

The centre tile in the grid was a video with a clear shoutout to everyone planning to #ChaseTheSupermoon.

The idea was to make this rare cosmic occurrence a memory that could be cherished forever. And what better way to do that then to capture it in your phone, right? That’s what Tata Motors urged everyone to do!

Check out the video here:

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No dream is beyond reach, if only you reach for the moon. And today, as the moon comes the closest it has to earth, in 150 years, why not capture this once-in-a-lifetime event forever? Share your supermoon photos and stories with us, tagging us and using the hashtag #ChaseTheSuperMoon. The best images stand a chance to be featured on our social handles.

A post shared by Tata Motors (@tatamotorsgroup) on Jan 31, 2018 at 12:56am PST

When you’re talking about the moon, can the stars be far behind? Even Sonam Kapoor seemed excited to watch this once-in-a-lifetime event and decided to get her piece of the super blue blood moon pie!

It’s not every day that we get to witness a rare cosmic event, and it’s so wonderful to see @tatamotors #ChaseTheSuperMoon with this amazing film. So people, turn your eyes to the sky this evening, and share your supermoon photos and stories, tagging @tatamotors! https://t.co/1lkJPOBHNW

— Sonam K Ahuja (@sonamakapoor) January 31, 2018

With the moon and the stars all aligned right, the night sky turned into one of most inspiring muses ever. People shared their pictures of the moon using #ChaseTheSuperMoon and the resulting Pics-Travaganza was a sight to behold!

1. Ahmedabad’s chasing the Supermoon and how!

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@that_sidartguy shares his #ChaseTheSuperMoon moment from Ahmedabad. ・・・ Finally caught the super blue blood moon which happens once in 150 years and thanks to @Tatamotorsgroup pushing for #ChaseTheSupermoon We waited for almost an hour for the final reveal from MICA, Ahmedabad

A post shared by Tata Motors (@tatamotorsgroup) on Jan 31, 2018 at 8:55am PST

2. What a ethereal sight this is, straight from Kolkata!

#SuperBlueBloodMoon #Kolkata #ChaseTheSuperMoon pic.twitter.com/e3jPpMGxrH

— Jaya Varma Sinha (@Jayavarmasinha) January 31, 2018

3. A capital shot of the super blue blood moon from apni Dilli!

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@choudharyravi shares his #ChaseTheSuperMoon moment from the capital. ・・・ The super blue blood moon is a rare occurence and is a once-in-a-lifetime event, shot using Multiple expose. So, to capture this elusive moon, I went to Rajpath near India gate and spent around 4 hours waiting for the perfect shot. I chose to shoot there because its a magistic structure symbolising #NewDelhi, the heart of #India #asia #ChaseTheSupermoon #Indiapictures #Dfordelhi #SoDelhi #_soi #superredbluemoon #supermoon2018 @tatamotorsgroup #supermoon #bloodmoon #photojournalistravi #ReportageSpotlight #everydayeverywhere #india_gram

A post shared by Tata Motors (@tatamotorsgroup) on Jan 31, 2018 at 8:58am PST

4. Time to get up close and personal with chanda mama!

@TataMotors #ChaseTheSupermoon pic.twitter.com/K3KhwBZu04

— Diveshsaini (@Diveshsaini7) January 31, 2018

5. A glimpse of the moon in all its blood red glory, straight from Aamchi Mumbai!

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@nirvairrai shares his #ChaseTheSuperMoon moment from Mumbai. ・・・ Thanks, @tatamotorsgroup, for the inspiration to go out there and #ChaseTheSupermoon! The super blue blood moon is a rare occurence and is a once-in-a-lifetime event. This was shot from Gorai Beach because of the wider expanse the place had to offer. Bombay.

A post shared by Tata Motors (@tatamotorsgroup) on Jan 31, 2018 at 9:01am PST

6. And here’s another!

https://twitter.com/RajeshVBagwe/status/958741822280433664

7. What perfect timing!

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@dikshitmundra of @streets.of.india shares his #ChaseTheSuperMoon moment. ・・・ Thanks, @tatamotorsgroup, for the inspiration to go out there and #ChaseTheSupermoon! The super blue blood moon is a rare occurence and is a once-in-a-lifetime event. The team got back from TEDx, and timing couldn't be more perfect. We didnt have the end shot in mind, so after 20 attempts, we were able to get the perfect shot. We hope you enjoyed this beautiful event with your friends and family❤🌌 • • #_soi • • • • #beautifuldestinations #bloodmoon #supermoon2018 #supermoon #moon #rsa_night #night#itz_mumbai #amazing_shots #dslrofficial #bns_earth #fs_longexpo #astrophotography #bns_sky #indiapictures#mypixeldiary #photographers_of_india #visualambassadors #moodygrams#mymumbai #indiaclicks#visualsoflife #natureporn #nature_prefection #nightshooters

A post shared by Tata Motors (@tatamotorsgroup) on Jan 31, 2018 at 10:43pm PST

8. Quite the pan-oramic shot, don’t you think?

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@dharnidh shares her #ChaseTheSuperMoon moment from Mumbai. ・・・ Supermoon for a snack, anyone? 🍳 // Thanks @tatamotorsgroup for the inspiration to go out there and #ChaseTheSupermoon! The super blue blood moon is a rare occurence, and is a once-in-a-lifetime event. I wanted to get creative with the shot, so i found a vantage point high above Mumbai where I could have an unobstructed view of the supermoon. The moon didn’t arrive quite on schedule, but it was certainly worth the wait!

A post shared by Tata Motors (@tatamotorsgroup) on Feb 1, 2018 at 12:43am PST

9. Everyone couldn’t help mooning over this celestial beauty!

@TataMotors #ChaseTheSupermoon pic.twitter.com/Ga7wcxIXUD

— Mayur Joshi (@mayurjoshi999) January 31, 2018

10. Tug at strings and maybe it’ll draw the moon closer!

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@dikshitmundra shares his #ChaseTheSuperMoon moment from Mumbai. ・・・ Thanks, @tatamotorsgroup, for the inspiration to go out there and #ChaseTheSupermoon! The super blue blood moon is a rare occurence and is a once-in-a-lifetime event. To make this event more perfect, I wanted to capture it in a unique way. And while i was taking this shot, i could see how everyone was either on their terrace or balcony, experiencing this beautiful event. I hope you enjoyed it too! . Shot During the Super Blood Moon using #nikond750 and post processed in #photoshop . . #_soi #_soimumbai #myanecdote . . . . . #iamsuratcity #beautifuldestinations #artofvisuals #agameoftones #vsco #yourshotphotographer #thephotosociety #moonchildglowkit #surat #supermoon2018 #collectivelycreate #moonlight #passionpassport #mumbaikar #worldbestgram #moody_nature #instadaily #traveler #inspiroindia #ourplanetdaily #moon #instadaily #_woi

A post shared by Tata Motors (@tatamotorsgroup) on Feb 1, 2018 at 12:39am PST

And what did Tata Motors do? They turned this crowdsourced treasure trove of Super Blue Blood Moon pictures into an Instagram masterpiece!

We all knew what a wonderfully picturesque night this was going to be. But who would’ve thought it could get so interesting? A major kudos to Tata Motors for turning it into something even more memorable and rallying everyone to play a part in it.

I, for one, think the idea to #ChaseTheSupermoon was the perfect tribute to Tata Motor’s long-standing philosophy of ‘Connecting Aspirations’, and in the process, reaching for the moon! And with this fun activity planned, they drove everyone to do just that! Could this be their step to conquer the final frontier?