It was on Wednesday that a Swiss couple was harassed, pelted with stones, and left seriously injured. And, Indians were questioning how is this “Atithi Devo Bhava”?
Quentin Jeremy Clerc (24) and Marie Droz (24), who are now recovering, were beaten up at Agra’s Fatehpur Sikhri.
Indians condemned the act and the Ministry of External Affairs is looking into the safety and the well-being of the couple.
In the light of this, Radio Mirchi made a jingle on Atithi Devo Bhava. Columnist and author, Anand Ranganathan, shared the transcript of the song, while writing,
“Transcript of
@radiomirchi‘s campaign to ward off tourists. NAUSEATING, especially when ALL Indians are deeply troubled by the awful crime.”
The words of the jingle are,
Hear it, yourself.
Mat Aao India, Don’t Come to India, screams @RadioMirchi‘s DESPICABLE & UNACCEPTABLE campaign in the wake of an awful, terrible crime. SICK. pic.twitter.com/UfeJEC7c6N
— Anand Ranganathan (@ARanganathan72) October 26, 2017
It started getting massive backlash from all.
Some shamed RM.
Shame on u guys @RadioMirchi ..whoever owns this channel must apologise publicly #MatSunoRadioMirchi
— Ravee🇮🇳 (@ravee02) October 27, 2017
Some pulled in Akash Banerjee into the ring.
When mom of this moron cuts finger while chopping vegetables this guy has a simple solution 'Mat Khao Veggies' 🙄 #MatSunoRadioMirchi pic.twitter.com/KKfmmg2xKe
— L Λ L I T 🇮🇳 (@justlalit) October 27, 2017
This columnist urged all to unfollow the radio channel.
Indian Tourism is 7th largest in the world n growing. @RadioMirchi wants to destroy the sector. #UnfollowRadioMirchi #MatSunoRadioMirchi https://t.co/6tVV2Rab6i
— Shefali Vaidya. (@ShefVaidya) October 27, 2017
Some staunchly boycotted the radio channel.
Never listening to @RadioMirchi again. Deleting #98.3 frequency frm my car stereo.#MatSunoRadioMirchi#UnfollowRadioMirchi https://t.co/kpmLJe4eL7
— Nomadic Atheist🇮🇳 (@rationalguy835) October 27, 2017
Radio Mirchi soon put up an apology on their social media handles.
— RadioMirchi (@RadioMirchi) October 27, 2017
And, that too faced a lot of flak.
https://twitter.com/unwitty_twit/status/923876654623027200
Some didn’t accept RM’s apology.
We don't accept Apology from India Hater.#MatSunoRadioMirchi https://t.co/E1SjdJJnCQ
— Kamal Nautiyal (@kamal_nautiyal) October 27, 2017
Some shamed them.
sharm karo, different banne ke chakkar mei tum chutiya ban gaye
— chacha lame monk (@oldschoolmonk) October 27, 2017
People are still upset with the radio channel and some are even demanding the sacking of Akash Banerjee who is the Vice President of Radio Mirchi.