#PottersKiDiwali Trends As People Pledge To Support Local Artisans & Buy Earthen Lamps

Diwali 2019 is just a week away and we’re all geared up for the festivities. It is the time to light up our homes and gorge on mom-made mithai. For kumhars or potters, it is also the time to sell handcrafted wares that they’ve been making for months in anticipation of the auspicious festival.

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Unfortunately, an increase in the rate of raw materials coupled with slowing demand has negatively impacted their profits. Hindustan Times quoted 63-year-old Harkishan, a craftsperson from Delhi saying,

“Plastic, glass, and aluminium wares have replaced earthenware in homes. There is a declining appreciation for handmade and handcrafted items.”

But this year, they are more hopeful because more and more people are now buying local, eco-friendly products.

“Earlier Chinese lights had caused a slowdown in the demand of earthen lamps but the traditional ways are making a comeback. The demand for earthen lamps is very good this year,” an artisan from West Bengal was quoted saying by Business Standard.

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And supporting them in their endeavour is ‘Mission PKD’ or #PottersKiDiwali. It is not a Harry Potter reference but a pledge to support local artisans and celebrate with earthen lamps.

Essentially the mission raises awareness about local crafts and encourages people to keep the tradition of oil lamps alive by:

  1. Saying no to imported lights
  2. Buying from kumhars and avoiding bargaining with them
  3. Gifting earthen diyas to friends and family

Check out the various posts on this trending thread.

Would you take this pledge and champion the cause of indigenous potters this Diwali?

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