Zerodha CEO Announces Bonus For Employees Who Lose Weight, People Call It A ‘Bad Idea’

You might have heard people giving incentives and bonuses to employees either to boost productivity or when they have achieved a huge target. But this company is giving bonuses to their employees who stick to a healthy lifestyle and bring their BMI (body mass index) below 25 as part of their fun health program.

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Don’t be surprised. The founder & CEO at ‘Zerodha’, Nithin Kamath, actually made this announcement on social media on World Health Day.

Nithin Kamath

Taking to LinkedIn, he wrote that anyone on their team with BMI less than 25 gets half a month’s salary as a bonus. He also added that if the team is able to bring down their average BMI from 25.3 to under 24 then everyone gets another half month’s salary as a bonus.

Kamath also acknowledged the fact that even though BMI isn’t the best measure to track health and fitness, it is the easiest way to get started.

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Giving more in-depth insight into their health program, he tweeted that the idea has been to nudge everyone to move. Last year also they ran a health program for the team during lockdowns.

And since the health levels have dipped in the past 2 years due to work from home and the pandemic stress, they have decided to push employees to adopt a healthier lifestyle and a bonus was the best way to get them started.

He also announced that everyone who reaches the goal would also be eligible for a lucky draw for Rs 10 lakhs.

While he might have good intentions behind the initiative, people online had mixed thoughts about it. Some thought it might promote fatphobia and trigger people’s eating disorders.


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What do you think of this idea to encourage people to be ‘healthy’?

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