Story Of How This Marathon Runner’s Goals Helped Her Regain Control Of Her Life Is Inspiring!

“Setting goals is the first step in turning the invisible into the visible.” ∼ Tony Robbins

What are we without our goals? If you didn’t have a destination in mind, would you ever embark upon that journey? Probably not, right?

It was work that brought Tara Kapur from Delhi to Mumbai. But what helped her accept the city of dreams as her home was when she turned to her biggest love: running. Because when she ran, she thought of nothing else but the finish line. And that made all the difference!


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For Tara, finding her pace in the city that never sleeps was all about doing what made her happy. Her first half marathon in 2015 was just the beginning. Today, as she trains for her first 50 km race, Tara already has eyes on her next goal—maybe 80-100 km next? She’s really excited!

And that’s what goals do, don’t they? Give you a purpose, something to look forward to as you wake up in the morning, and get you all geared up to run towards it? Setting a goal in every sphere of your life is only going to make fulfilling your dreams much easier.

Maybe, try it with your investments too?

Traditionally, investments were all about getting the most out of your portfolio and trying to beat the market. But things are changing! Say hello to goal-based investing!

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It all starts with one question—what do you want out of your investments? Are you building a retirement fund, saving for your child’s education, planning for emergencies? Once you get that answer, your financial planner can help you invest accordingly for each goal.

Market is not without risks. Setting a financial goal for yourself can help you decide which investments can take what degree of market risk.

For instance, with long-term investments like your retirement fund and your child’s higher education, you can afford to opt for higher-risk products like equity mutual funds but which also have the potential for higher returns. For short-term goals, like a vacation or a new car, you should look at lower risk products with steadier returns. And there, you’ve got your risk optimization all figured out!

Plus, let’s not forget the most important benefit of all—Goals give you a direction. Aimlessly investing your hard-earned money will get you somewhere, but goal-based investing will get you exactly where you want to go.

Life is a race. But it’s not a sprint; it’s a marathon. If you try to run 100 km on your very first try, you’re bound to fail. Start by setting yourself up for smaller goals— 21 km first, then 50 km, then 80 km—because they’ll all contribute to the larger goal of 100 km somehow.

But remember, keep your eyes always on the finish line!


An investor education & awareness initiative by Franklin Templeton Mutual Fund.
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

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