A men’s health brand named Bold Care released an advertisement recently featuring Ranveer Singh and adult film actor Johnny Sins. The commercial has been made in a hilarious Hindi saas-bahu serial format where there is a lot of unnecessary drama and exaggeration. The ad was so ridiculous that it was actually funny!
While most people were laughing and lauding the creativity of the advertisement, actor Rashami Desai didn’t find it funny. Desai, who rose to fame by working in the television industry, thought that it was a “humiliation of the TV industry and the people who work in television.”
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“I started my work from a regional film industry. And then started working in the television industry. People call it a small screen. Where normal people watch news, cricket, all the Bollywood films also and much more. After watching this reel, which is highly unexpected, I felt it’s a humiliation to all the TV industry and people who work in television,” she expressed.
She went on to add that people working in the television industry have always been made to feel smaller.
“Because we always made feel smaller and treated like one. Actors really wanna work on the big screen too, this is exactly how we get treated. Everyone is working hard. But I’m sorry, TV show pe sab nahi dikhate (People don’t show it). This all happens on the big screen. And nothing wrong in showing some reality but this is really check for all the TV industry because I feel it’s a slap.”
She further said, “Maybe I’m overreacting but we show culture and love to our audience. And I’m hurt because I have a respectful journey in the TV industry. Hope you will understand the emotion.”
She published this statement of hers on Instagram Story by sharing the video of the advertisement.
Do you find the advertisement objectionable as Rashami Desai did? Tell us.