Let me ask you a question. Do you know what stock photos are? For example, this popular meme, is actually a stock photo!
To explain, you see the faces of men, women, even children, on advertisements, billboards, websites and so on? They’re basically models whose photos are used to endorse products and services. For the most part, these models have willingly and in full awareness, signed away their rights to the pictures to the photographers, who then sell them to be so used. And they even get paid for it. It’s all legal.
But what the story of South African author Shubnum Khan will tell you is that sometimes, an innocent act can make you an unknowing and unwilling model for stock photos. And then, what happens with those photos can no longer be in your control.
Khan discovered this shocking truth some six years ago, when a friend spotted her face in a Canadian immigration ad in a newspaper.
So today I'm going to tell you the story of How I Ended Up with my Face On a McDonald's Advert in China – A Cautionary Tale. Six or so years ago, a friend in Canada posted a pic on my FB wall to say she found an advert of me promoting immigration in a Canadian newspaper. pic.twitter.com/QJ0nWpYNmQ
— Shubnum Khan (@ShubnumKhan) July 28, 2018
And now, Khan is finally ready to tell her story with a Twitter thread that is a must-read in today’s times, where we are so callous about sharing our personal data. What makes this thread engaging though, is how she manages to strike the right balance of humour and gravitas in her cautionary tale.
At first, Khan was in total shock about the ad that had her face on it without her knowledge.
Naturally I was shocked and… confused. I studied the pic and agreed that it was me. Now I didn't mind that I was promoting immigration in Canada but I couldn't understand why my face was in a paper all the way on that side of the world. pic.twitter.com/GBquWEFlek
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Clearly, ads like these often use stock photos to supplement their copy. It’s something anyone in the business will tell you. But the main question here was, how did Khan’s picture end up being a stock photo?
Luckily, a friend jogged her memory back to a photo shoot that they both had done during their university days in Durban….
After some wtf moments, a friend reminded me we did a photoshoot a few years ago. When I was at university I heard about a free photoshoot by a CT photographer who promised us professional portraits in exchange for shooting us. It was called the 100 Faces Shoot & the photographer
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Again, this is quite a common tactic that photographers use to lure models. They usually throw in some free photos for students or struggling actors/models, in exchange for them modelling for a portfolio shoot or something. They assure the people that it is perfectly legal, and even manage to get their legal consent to use these photos for any purpose.
And that’s what Khan and her friend did. The mistake of not reading the fine print!
took photos of 100 various faces of all ages & races in Durban. Young friends & I were excited; we signed a release form at the start (I thought it was to give him permission to use the photos for his portfolio). We didn't read the small print. I know. It was stupid. pic.twitter.com/wAykaSpcub
— Shubnum Khan (@ShubnumKhan) July 28, 2018
And just like that, a blatant scam became perfectly legal.
Khan’s worst fears came true when she contacted the photographer and he confirmed it….Her photos were indeed now stock photos!
So I contact the photographer and he says, yeah, we signed away these photos (we took 3 photos – straight faced, smiling and crazy) and they're now stock photos that he sells. He says I might start popping up in places. So I start a reverse google search of these images & well, pic.twitter.com/etwsDanNEk
— Shubnum Khan (@ShubnumKhan) July 28, 2018
You know how a lot of celebrities avoid doing a Google Search of their names because they’re scared of what might pop up under their name?
Well, let’s just say Khan was kind of a stock photo model now, and her Google Search opened a whole Pandora’s box worth of shocks for her!
Her face was being used to advertise practically everything! From the immigration-friendliness of Canada to trek trips in Cambodia!
It feels like I sell everything! If I'm not welcoming immigrants to Canada, I'm selling carpets in NYC, leading treks in Cambodia, or looking for love in France.
Let's start with something light: here I'm the face for dental sedation in Virginia Beach. Innocent enough, you say, pic.twitter.com/KScqqLCoLx
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Whoa! Talk about being a global citizen!
but then I get into the hard stuff and I'm all about getting rid of those pesky eye bags. Haloxyl is the stuff to inhibit facial muscle tightening and is the buzzword (obvs) in anti-ageing eye cream pic.twitter.com/38pzU18Ybo
— Shubnum Khan (@ShubnumKhan) July 28, 2018
What’s more, Khan now had several different names. Like here, where she is Dina M and dealing with some serious medical issues!
And then suddenly all this facial work has you getting attention and you're Dina M, with a baby and post pregnancy melasma until Dermolyte comes to the rescue and gives you photoshopped finished skin. pic.twitter.com/uC0BXZfiwU
— Shubnum Khan (@ShubnumKhan) July 28, 2018
No wait, a few more health issues to deal with!
But also, some hyper-pigmentation just doesn't leave and then you must resign yourself to your fate with a sad glare, pic.twitter.com/rJsKLSySxx
— Shubnum Khan (@ShubnumKhan) July 28, 2018
She was even a popular face to use for people’s doctoral thesis, magazines that talked about anything India and so on!
but once that's all treated you can grace some book and magazine covers. pic.twitter.com/GwBOziNUmS
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Now here was the part that was even more worrisome.
Until now, Khan’s picture was just namelessly being used to sell products and services. But then she discovered that in some ads, she was given a whole new fake identity and turned into a fake professional service provider!
And of course, this too was legal because the photographer had included a very sly caveat in the waiver that Khan had signed!
I can also take on new identities. The most shocking of these are adverts to teach & care for kids – so who is actually with the kids? When I asked the photographer abt this, he says I signed away rights to 'distortion of character including false names'. pic.twitter.com/2MzIZPAfi5
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Her face was being used to write fake testimonials for a foster care service. in another, she was listed as a real tutor for a website that provided private study help to students! She had fake degrees and everything!
And it just kept getting more and more bizarre!
Also, I love my ethnicity varies according to whim. I'm Seng Bonny leading Cambodian tours, Phoebe Lopez from San Francisco, Kelsi from San Francisco, Chandra from California, Christine from LaTrobe Uni, Dina M etc. pic.twitter.com/p105obTnLH
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Khan even found herself looking for love on a French dating website, and the English translation of her bio will crack you up!
I've also looked for love online on a French dating website. This roughly translates to: 'I’m here, do not click too hard I’m fragile. Here I am looking prince charming of my dreams, who comes on his white horse to steal my heart…' pic.twitter.com/Qod17B3LSf
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Oh but wait, there’s more incoming, all the way from Uruguay!
Khan seems to be quite a popular face for endorsing immigration policies. And she mentions that it’s one of the only ads that doesn’t bother her that much.
Again, the face of positive immigration in Uruguay. (TBH I don't really mind the ads promoting immigration). pic.twitter.com/6JGr1cArhX
— Shubnum Khan (@ShubnumKhan) July 28, 2018
The gist: She is everyone, she is everywhere and she is selling everything!
And the list goes on; numerous testimonials for different products, someone spotted a poster at a bustop in London, posters for McDonald's in India, China and S Korea, banking brochures, eye clinics, make up websites, laser eye treatments etc. pic.twitter.com/D9ODY9k45R
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Khan’s only connection to this entire sham was the photographer she had unwittingly sold the pictures to.
So beside the fact that all of us were never paid for ANY of these advertisements, there's also the misleading and downright dishonesty of promoting these products. Eventually I contacted the photographer and said I didn't know I signed up for any of this, pic.twitter.com/ocpacnYd0W
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Alas, the photographer had done a good enough job of protecting his ass from any liability and ensured the whole thing was legally binding.
But hey! He was sorry! As if that made a fat lot of difference!
He explained he was sorry I felt hard done by but it was all legal & explained to us beforehand (I really don't rem anyone telling me my pic would become a stockphoto & that it could be distorted) pic.twitter.com/lQapT2igXU
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Thankfully though, he agreed to take it down but there was still the question of the already downloaded photos….
but he agreed to take it down from his site since I complained as an author I could be recognised (I don't think this was a legit excuse but it worked in making him take it down). He also said I could still keep popping up where my image was already purchased. pic.twitter.com/8zUMz94FxZ
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Okay folks, while this was clearly a lot of fun to see Khan selling random things on the internet, it was time to arrive at the serious lesson part of it all.
The thing is I've laughed over the years about this and it's a great party story and I do find some of the images hilarious and I still laugh when people find me randomly advertising for teeth implants while browsing a paper in New York,
— Shubnum Khan (@ShubnumKhan) July 28, 2018
The fact that stock photo models actually get paid for their work while Khan didn’t get a single penny was something that sure stung like a bee!
but now that I'm older and more assertive & aware of power plays and manipulation I can easily see how we were all used – a whole gallery of free photographs for this photographer to sell and we haven't made a cent for all the things WE'VE advertised.
— Shubnum Khan (@ShubnumKhan) July 28, 2018
But the knowledge that her photos could’ve been used for worse things than selling dental sedation was a scary enough possibility to dwell on!
Also this could have gone badly – my photo could have come up in a wrong place (I mean, the right to 'distort photo and character!') is scary af and so if anything, I hope my story is also a cautionary tale to be careful what you sign
— Shubnum Khan (@ShubnumKhan) July 28, 2018
It could’ve been anything, from pornography to terrorist ideology meant to incite people. And Khan would’ve been able to do nothing about it, because it was all legal!
because while it's occasionally funny to randomly come across your face on a board at the McDonalds in China, you also don't want to be Dina M, complaining about post pregnancy melasma to the internet or calling out for prince charming on a white horse (ok, that bit is okay). pic.twitter.com/ykCvcZXNBE
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Another important lesson that Khan’s story highlights is how so many things on the Internet these days are fake!
We often rely heavily on online reviews and testimonials. But you never know….
It's also pretty telling of how easily you can be exploited in this new age & how startlingly deceptive everything is. Those testimonials are fake, those adverts are fake. Your holiday tour guide, your tutor or your future bride could just be some random uni student living her pic.twitter.com/0OgvX1hQ21
— Shubnum Khan (@ShubnumKhan) July 28, 2018
life in a small town in S Africa not knowing about how her image is being used. So, if anything use my story as a cautionary tale. Don't sign up for free photoshoots, read what you sign and also don't believe most of the things you read on the internet.
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Khan’s parting words are something to live by. They ought to ring in your ears, loud and clear, every time you’re sharing your personal data and photos! You never know but you might be signing away your right to protect it!
Be clever. Be aware. Don't get caught up. I'm sure I could have made some money out of this, but instead I'm out there promoting acne cream while someone else gets the profits.
And now you know.
— Shubnum Khan (@ShubnumKhan) July 28, 2018
Yes, now you do know.
Khan’s cautionary tale thread went quite viral, and woke up a lot of people to the scary truth!
Quite the eye-opening story about keeping your eyes open!
Khan’s friend is pretty glad the story is being finally shared!
I remember when Shubnum discovered herself on the strangest ads around the world when it happened… and she’s finally shared this crazy story. A thread worthy of your Sunday morning 👇🏽 https://t.co/bBGl8ZrTJp
— Nafisa Akabor (@nafisa1) July 29, 2018
Even Khan agreed that the pairing of humour and seriousness might have been a good idea to deliver the message!
It's the funniest but also scariest thing and I don't know how to explain it more than that.
— Shubnum Khan (@ShubnumKhan) July 28, 2018
YES! The scary part is not to see your face everywhere. No. The scary part is you can do nothing to take it down or stop it!
unbelievable that your face can be everywhere and you have no power to take them down. 😡 https://t.co/V32K0GJ9iU
— کاشف الہدیٰ (@kaaashif) July 28, 2018
Another situation to apply this lesson to!
Here is a story of what happens to your personal data after clicking „I Agree“. Thread! https://t.co/9zYnF9j1Qf
— Hannes Grassegger (@HNSGR) July 29, 2018
A public Facebook or Instagram profile can be a very dangerous thing!
https://twitter.com/thekat0711/status/1023629111896498177
Imagine how many times you might’ve been manipulated by fake ‘real doctors’ in ads, or fake testimonials and user reviews!
Well this is interesting and a good cautionary tale. Also makes me think of all those commercials where they just grab someone on the street aka 'real people' to do their spot. They get them all excited to be on tv and then completely rip them off when it comes to pay. https://t.co/Z10wqJQX8R
— Giles Panton (@G_Panton) July 29, 2018
Some people even shared their own trysts with such situations, and it’s all the more reason to be careful!
https://twitter.com/AlanMamedi/status/1023571534764490752
A young cousin of mine definitely just got roped into this. Was doing construction work, bunch of guys in suits asked him to change into Carhartts and said he could keep the clothes (they're expensive) if they could take his picture. 🤐 https://t.co/slKTIKnntW
— Shannon/S.A. Chakraborty Updates (@SAChakrabooks) July 28, 2018
Some legal advice before you sign anything is a great idea, of course. But for all the times when you have to DIY, be very cautious!
This thread evokes different feelings at the same time. Ms Khan also shows a lot of strength telling her 'cautionary tale' with humour. I wish she could get paid for it all.
Takeaway: If you are signing any contract, get a lawyer to interpret every single line to you. https://t.co/nkKxcNr7aB
— Tobi Adebowale (@tobiBowale) July 28, 2018
As Charles Dickens began The Tale of Two Cities, “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness….” Perfectly describes how in today’s age, we can be a little foolish in our wisdom too. So remember to…
https://twitter.com/MargyGoLightly/status/1023727166008115200
Hear! Hear!