How The Release Of ‘Barbie’ Made Pink Cool Again As People Flock To Theatres In Pink Outfits

Pink is not just a colour. Pink is a marker of gender and sexuality in cultural models. Pink is stereotypically feminine. Pink is ‘girly’. Pink is ‘gay’. Pink is ‘soft’. Pink is ‘weak’.

I grew up at a time when several teenage girls stopped wearing pink altogether because it was not ‘cool’, for the boys especially. Guys who wore pink were ridiculed. Girls who loved pink weren’t taken seriously. There is an insane amount of gender politics attached to the colour pink but Greta Gerwig’s ‘Barbie’ shattered it.

Picture source: Barbie Trailer

Ever since the release of ‘Barbie’, featuring Margot Robbie and Ryan Gosling, people of all genders and ages are flocking to their nearest movie theatres wearing pink. It’s like the movie theatres are hosting a Pink Festival across the country. The release of ‘Barbie’ made pink ‘cool’ again. It’s a cultural reset.

People online have been sharing pictures and stories of the audience arriving at movie theatres dressed in pink and addressing each other as ‘Hi Barbie!’ across the country. Here’s a look at some of the tweets:

Love how the release of ‘Barbie’ has turned into a worldwide pink festival! 😀

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