As people are forced to remain indoors due to the pandemic, shops across the country are suffering a massive loss in business due to the lack of customers. However, some brands have come up with a genius idea to bring their shops to people if people can’t go to their shops.
A Twitter user recently shared a picture of a popular clothing brand which set up a stall inside a vehicle at his housing society in Mumbai.
“Shops are coming to our society now,” he wrote.
Shops are coming to our society now! pic.twitter.com/Vbtt6IEKJP
— Amit Thadhani (@amitsurg) September 2, 2020
As the picture went viral, people on the internet shared similar experiences of having clothing and food brands like Max Fashion, Pantaloons, Shopper’s Stop, Domino’s Pizza, etc. set up such stalls in their housing societies as well.
Yup we've had popup stalls from Max, Lifestyle, Pantaloons, Allen Solly and some sportswear store so far and many mithai/farsan walas https://t.co/1xTG40JIQ2
— Peeche pado par haath dhokar 👏 (@ChulbuliImli) September 2, 2020
Yup. Shoppers stop visited my society but with almost none of men’s range on display
— Vishal Kelkar (@vikelkar) September 2, 2020
We got Dmart in our society..
— Dr.Milind Shah 🇮🇳 (@Child_Dentist) September 2, 2020
We had a Domino's in a similar setup, yesterday.
— SK (@SK007_1) September 2, 2020
Same thing. 2 weeks back Max came to our society. https://t.co/QMkQJgEiO4
— Pa₹idhi $₹ivastava 🖤🏏 (@BeingKohlicious) September 2, 2020
Apparel! Interesting.
For the past few months… Food retailers have visited many large societies here in Pune.
— Amit Paranjape (@aparanjape) September 2, 2020
Apparels also, couple of months now.
— Aashish Chandorkar (@c_aashish) September 2, 2020
Many have been lauding this idea and calling it the “future” of retail and the “new normal”. Have a look:
U can not go to shops, but shop can come to you. Really Covid is introducing a lot many new possibilities for market. https://t.co/u7BQQ2DJM7
— Atul Pradhan (@onairatul) September 3, 2020
Now that's innovation! If groceries can.. Why not? https://t.co/Qf2PCh7JMz
— shubhrasethi (@shubhrasethi) September 3, 2020
What a terrific idea 🔥🔥🔥 https://t.co/rEZBUOG8MQ
— Parteek Thakur (@dadwalboltahai) September 3, 2020
Clothestruck https://t.co/r6M1M7XlA5
— busybeingbij (@BijalTMD) September 2, 2020
What has this year brought about. Shop at home now. Wow😂 https://t.co/e0Yr8xAMnn
— Parag Kothari (@paragkothari19) September 2, 2020
When the Mahomet doesn't go to the mountain, the mountain must come to Mahomet! https://t.co/KkZBK0wKsH
— Sri Nadiminti🇮🇳 (@srinadiminti) September 2, 2020
New normal. https://t.co/Ip3f9WVbzE
— Ashwini Sonawane | India (@Ashwini_S_S) September 2, 2020
How market dynamics are changing & brands are embracing the change, and demonstrating it! https://t.co/SQsT2PClFt
— Malhar Deshpande (@DMalhar) September 2, 2020
The future generational market shift… https://t.co/DQzEledQp4
— Ishaan Wasu (@sniffthenews) September 2, 2020
The future of Shoppers Stop! https://t.co/US1GdADtW3
— Bharath Bhushan 🌟🌟🌟 💙 (@DigitalBharath) September 3, 2020
Dhandha kabhi nahi ruk sakta hai #business tips https://t.co/zxd9NyOU6k
— sachin patel🇮🇳 (@sachin9924) September 2, 2020
Life as we knew it seems to have changed completely due to the COVID-19 pandemic! Don’t you think?