Our current market has become a bit saturated. There aren’t many new and revolutionary things that are popping up. That’s why companies are being forced to keep their ship steady by either maintaining the quality of their old items or re-packaging them. Some of the recent examples of the latter are the old shoes by Gucci and the leaf-plates from Germany. But now they’ve taken things too far by bastardising ghee.
Twitter user @BabaGlocal shone some light on the fact that an LA-based company is selling the ghee that we know and love as “grass-fed ghee oil”.
This is what they have done to our ghee pic.twitter.com/D1ZfuagHaz
— Baba (@BabaGlocal) February 25, 2019
The company that’s in question here is called Fourth & Heart and it defines itself as an artisanal food brand that wants to modernise ancient pantry food staples starting with a line of grass-fed flavoured pure spreadable butters known as “ghee”.
Do you think that’s offensive? Then read what’s in that bottle of pourable ghee:
Hot coffee?! What?!
Desi Twitter was furious at this attempt to re-brand ghee and berated the company for concocting this abomination.
I used this stupid ghee oil thing for 2 years thinking it was actual ghee. I realised last month only that it was just some random oils mixed together that somehow gave the ghee like texture. 😭 pic.twitter.com/bmABPHdQbF
— Prachi Bhardwaj (@ThatLegalEditor) February 25, 2019
What ‘Grass’ are we talking here ? 🌿🌿
— IIIIIIIIII (@_NairFYI) February 26, 2019
So is it ghee or is it oil? Or is it the tears of Indians every time they come across such nonsensical crap from the Americans?
— labellagorda (@labellagorda) February 26, 2019
Dafaq is Ghee Oil?
— Aparna (@FuschiaScribe) February 26, 2019
Wtf
— Shraddha 🏳️🌈 (@penguica) February 25, 2019
I JUST SAW SIMILAR YEStERDAy and LOLLED myself out of the store… pic.twitter.com/QsE8Ylgvf6
— Nikhil Merchant (@nikhil_merchant) February 26, 2019
When the label says pour, it means down the drain.
— Bhanupriya Rao (@bhanupriya_rao) February 25, 2019
WTF is hybrid oils? This makes me mad… Also how does ghee have buttery taste..
— Amairah (@Amairah_8) February 26, 2019
They are really testing the patience of desis now. https://t.co/PGmfUi1n89
— Perfectly Average (@manishtamancha) February 27, 2019
https://twitter.com/MyBookJacket/status/1100281882434928640
Ye lo 'Modern desi's', all those who avoid ghee because its 'unhealthy', ab to goron ne bhi khana shuru kar dia! What are u waiting for? I hope you'll give those pseudo dietitians a rest for this one! After 'chai tea', 'neem twigs' for brushing teeth, they copy this w/o ny credit https://t.co/6V3vDHIwAj
— Agnipath (@paan_addict) February 26, 2019
Dalda must be rolling in its grave 🙃 https://t.co/DTFSkPHQPo
— Abhimanyu (@ItsMisterJadhav) February 26, 2019
White people are just SO GREAT at packaging/branding 😂😩 https://t.co/iZf4Las75N
— Artful Dodger (@RahulChels) February 26, 2019
😂 Oh (r)angrez! https://t.co/B5SOPRiu2l
— Hakuna Batata | Azaadi 🏳️🌈🌱 (@DayaDarwazaTodo) February 26, 2019
https://twitter.com/heavenhackers/status/1100495888542298114
Ghee oil. Naan bread. Chai tea. Firang foreigners are so ajeeb weird. https://t.co/fXaTqFQpDX
— Trinaa Prasad (@trinaaprasad) February 26, 2019
Literally WTF !!! 😡😡😡 im a #GheeNationalist https://t.co/nXYhL4xUGK
— Swara Bhasker (@ReallySwara) February 25, 2019
There’s evidently no right or wrong way to eat what one wants to eat. But ghee is a product that has originated from India. So videsi companies, please try to come up with something original instead of piggybacking off our identity.