The fashion world has this interesting ability to come up with bizarre trends and make people believe how good-looking they are. Remember the ultra low-rise, underwear showing jeans? Or those chunky beaded belts and plastic jewellery? Now when we look back we realize how ridiculous they looked!
However, the fast-fashion brand Zara has come up with a peculiar clothing item. For Rs 4000 (49 USD), they are selling a white men’s contrast embroidered shirt that reads ‘Dilli ki dhoop Dilli’ on one side and ‘Chawal’ on another side. Have a look:
What’s funnier is that below ‘Chawal’, there is another piece of writing that reads ‘Elements of Voyage’.
Wtf is this @ZARA
Translation:
Left side: Delhi’s Sun Delhi 🌞
Right side: Rice pic.twitter.com/kqmG8RCTe5— Sheel Mohnot (@pitdesi) June 14, 2023
People online tried really hard to make sense of it all. Here’s how some of them reacted:
Should’ve said नालायक on the right side
— wannabe futurist (@psidart) June 14, 2023
Bruh in the age of google translate with a picture how does this get approved…
— Ashish (@selvarajashish) June 14, 2023
Where is the Rajma to go with the Chawal?
— Karma (@0xkarmatic) June 14, 2023
And the tag will say Made in India 🤦♂️
— Swaroop Hegde (@SwaroopH) June 14, 2023
@ZARA The sun in Delhi is so bright it’s cooking the rice for ya! 🤣
— theoldcurator (@theoldcuratoruk) June 14, 2023
Also, चावल (rice) != “elements of voyage” pic.twitter.com/byZwRblwvE
— Raj Tiwari (@RajWebshar) June 14, 2023
Ah yes my survival essentials: dilli ki dhoop and ✨chawal✨ https://t.co/fYlpqlfmNP
— Wal-Mart Alyssa 🏳️🌈 (@teashika) June 14, 2023
😂 Strong “random Chinese letter tattoo” vibe https://t.co/yDjktOhuQM
— Ajay Bhat (@ajayvb) June 14, 2023
Honestly, what is Zara even doing? 😛