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#PeekeMatChala, Yaar! The Latest OLA Campaign On Drunk Driving Is Totally Relatable.

byRachna Srivastava
28th December 2016
2 minute read

Ok! So party season is here, people. And, you’ve got so much partying to do which involves a lot of dancing, a lot of drinking and double the times of fun. Amirite?

But after hopping parties and gulping down a few drinks, do you find yourself or your friend reaching for the car keys to drive to your next destination? Or with a great sense of pride, cited your drunken-driving stories? Please, STOP right there. Hasn’t someone already told you – ‘Dude/dudette, peeke mat chala, yaar’? Judge me, all you want, but only dumb-tards drink and drive!

Probably, you’ve seen ample ‘don’t drink and drive’ campaigns – in the movie theatres, on social media and of course, on TV – and thought to yourself ‘haan na bas, got it’ and the rest of it skipped your attention. But this intelligent campaign by Ola piqued our curiosity, just the right way.

On Christmas, the traditional party day, Ola‘s Twitter handle started acting super-strange. It seemed pretty much like drunk tweeting, and people even thought the account to be hacked.

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Not only Twitterati, but even celebrities starting calling out to Ola’s drunk-tweets

1. Ashish Shakya had the apt reply!

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2. Rohan Joshi’s Christmas stride was on point, too.

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3. And, Tanmay Bhat had ‘trumped’ them all with the answer.

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4. When Purshottam Ji revealed he doesn’t drink and drive, amma kasam.

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Haven’t we all drunk-texted, dialed, FB-ed, tweeted crazy stuff and have made complete fools of ourselves?

 

Finally, Ola revealed what the tweet-wreck was all about.

 

They joined hands with AIB and even churned out the #PeekeMatChala anthem, which by the way is really catchy and cool.

 

Then, OLA asked celebrities celebrities to share their most embarrassing #PeekeNahiChalaya stories. And, trust me when I say, we find is so relatable and funny.

1. Tanmay Bhat drunk-dunked and broke his ankle

 

2. Varun Thakur aka Vicky Malhotra doesn’t get embarrassed, embarrassment gets Vicky-ed.

 

3. Kanan Gill’s drunk story flew high, literally.

 

4. That moment when Naveen spanked a bus #Facepalm

 

5. Fight, melodrama and meltdown, Ashish did it all.

 

We’re sure like them, and us, you too have drunk embarrassing stories to tell and have the ‘been there done that’ feels. But, we sincerely hope your stories don’t begin with ‘Once, I was so drunk and I drove…’ #PeekeMatChala, yaar!

And we are…

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So this new year’s party hard, and #PeekeMatChala yaaaaaaar!

This story is brought to you in association with OLA

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