Ramdev Baba’s Next Stop Is To Take On McDonald’s And KFC. Do I Whiff Patanjali Burgers?

In less than 10 years Patanjali Ayurved has become a brand you will find everywhere! Associated with Ramdev Baba’s charm, it claims products that are healthy, cheaper and PURE in every way possible.

In 2016-17, the turn-over of this Uttrakhand based company was Rs. 10,500 crore. CEO of Patanjali, Acharya Balkrishna, who owns 97% of the company is also the 46th richest man in India. They have overthrown giants like Unilever in personal health care and have fanned over the entire FMCG market, making them consumer’s favourite.

But that’s not stopping Ramdev Baba and his close aide Balkrishna who are now planning to open “an extensive” restaurant chain. They are determined to overthrow fast food joints like McDonald’s, KFC and Subway. 

 

Santosh Kanekar, a Mumbai-based adviser at BeLive Corp. says that Patanjali’s initial reputation of uncountable reliable consumers might help them create an initial buzz. Speaking at a press conference in New Delhi, Ramdev Baba says that he wants India to be free of unhealthy food. He adds, 

“Patanjali has broken the stranglehold of multinational companies. I want India to be free of the hold of foreign companies.”

Baba is hoping that Patanjali Ayurved can re-create the success it enjoys in the consumer market with 500 products to offer.

 

So, are you getting a whiff of the Patanjali burger too? I know I am.  

What will be Patanjali’s fate in the restaurant market, that only time will tell. Right now, I will dig into my large, unhealthy burger meal.

*burps*

News Source: NDTV

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