If you think social media only benefits small businesses, influencers and tech bros, then think again. Social media platforms like Facebook and Instagram have given opportunities to people coming from low-income families to share their talents, network and build an audience. They now have the visibility that they earlier lacked.
Similarly, an autorickshaw driver in Bengaluru printed a sticker of his Instagram username and stuck it inside the vehicle for passengers to take note of. He is asking passengers to upload a post tagging him. A guy named Udayan, who travelled via this autorickshaw, shared the story online.
“A rickshaw wala has his Instagram handle printed on his rickshaw and wants me to tag him. He claims it’s normal for folks to post rickshaw rides while en route to work. Not going to lie, I love the hustle.”
Have a look at his post here:
Digital marketing 🤝 Rickshaw wala
A rickshaw wala has his instagram handle printed on his rickshaw and wants me to tag him.
He claims it's normal for folks to post rickshaw rides while en route to work.
Not going to lie, I love the hustle.
And this is 100% @peakbengaluru pic.twitter.com/RSFh9Ajuz7
— Udayan (@udayan_w) September 3, 2023
If you visit his profile on Instagram, you will find pictures of the autorickshaw, a few of his rides and the driver.
No words. 🫡 pic.twitter.com/UQLXgdlqrd
— Udayan (@udayan_w) September 3, 2023
What are the benefits of doing this?
Promoting their social media accounts could reap many benefits for autorickshaw drivers like him.
It helps them create a network of potential passengers and a loyal customer base. People could get in touch with him via Instagram and book a slot for a ride if needed.
By promoting and branding themselves, they stand out amidst the pool of fellow drivers. This particularly helps while competing with other drivers in densely populated areas.
Passengers who have had positive experiences can leave reviews, which might further attract tourists.
And once they have a decent number of followers and visibility, they can diversify their income by promoting related businesses or affiliate marketing.
The opportunities are endless!
So next time you come across an autorickshaw driver who requests you to promote their social media handle, try to do so. 😀