4 Reasons Why Toyota Is The Forever Car Millennials Should Have

Brilliant, ever curious and masters of jugaad could be three words to perfectly encapsulate the spirit of millennials. But they’re so much more! From tech-savvy nerds to social media divas, millennials are hooked on smartphones and addicted to progress.

If you belong to this gregarious generation, tell us if you identify with these typical millennial personality traits!

1. Smart Alecs we may be, but we’re all for Quick Service and Solutions!

Forever curious, we’re intensely creative. Short attention spans and long snoozes do not mean we simply can’t be bothered. When sufficiently motivated, our creations can be ingenious! We like swift, yet lasting solutions to all our problems. If their car had broken down, our parents would probably patiently wait for a tow truck to swing by and take them to the mechanic. But, today’s generation just can’t play the waiting game.

Roadside assistance is what we prefer! It is precisely why Toyota vehicles have gained popularity with this generation. Furthermore, their 1-hour express service ensures you make it in and out of your scheduled car maintenance appointment in 60 minutes without much ado. Then you can leisurely binge on the latest web-series for the rest of your holiday.

2. We may not be Low-key, but we’re Low Maintenance!

Monica Geller from F.R.I.E.N.D.S. was high maintenance and loved universally in spite of it. But you’d be surprised to know that most millennials are super chill and exceedingly low maintenance. That’s exactly why we gravitate toward all things hassle-free, which explains why Toyota cars are the quintessential millennial car. Servicing a Toyota Yaris costs as less as Rs.3500 every year, for the first 5 years.

This spells out value for money and definitely qualifies as low maintenance. After all, why stress when you can loosen up and rest easy, knowing Toyota’s got it covered!

3. DIY Refurbishing is your Jam, and the words ‘Resale Value’ feel like Nirvana

While some presume millennials are all about flittering pleasures like social media fame, we do value quality and substance in all our endeavours. How many times have you tried an Instagram or Youtube DIYs turning your old shoes or clothes into something trendy and new? We love getting that extra value from old jeans, old phones or even your old car. In fact, our quest for value is one of the key reasons why we prefer Toyota cars.

With a whopping 68% resale value, after 5 years, Toyota cars ensure you really get a bang for your buck! Moreover, with the market teeming with millennials, you can hand off your loyal ride to a starry-eyed youngster while making good money!

Note: The stated resale value is on the ex-showroom price of Innova VX (2014 model) in Kochi. Terms and conditions apply.

4. Our Quest for Transparency is Eternal

In a world rife with cat-fishing, larger than life personas and seemingly spectacular social media accounts; we crave transparency. After all, how many times have you been unpleasantly shocked on a blind date? So it comes as a relief when what you see, is what you get with a Toyota warranty. When they say the warranty is up to 3 years or 1,00,000km (extendable up to 7 years), they mean it. You’re not getting any hidden surprises. Phew!

Above all, we’re risk-takers and multi-taskers. Not always brand conscious; we do stand by quality, which is why Toyota cars are the forever brand every millennial deserves.