With so many Bollywood films, even by acclaimed actors, performing badly at the box office in the first half of 2022, seems like the industry needs to push the envelope to come up with great, fresh content as it’s their only saving grace.
‘Student of the Year’ actor Alia Bhatt is also out and about promoting her films while having several others in the pipeline.
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Recently, Bhatt turned producer with her upcoming Netflix original ‘Darlings’ that her production house ‘Eternal Sunshine’ is co-producing with Shah Rukh Khan’s ‘Red Chillies Entertainment’. In a tell-all, Bhatt shared her thoughts on how films performing badly have put the stardom of several stars in jeopardy.
Speaking about her understanding of the modern-day star Alia told The Indian Express, “What makes a star? It’s the love, but there is also a certain kind of star who will bring in the money at the box office. But that cannot happen now without content, ultimately it’s the power of the content that is pulling the audience to cinemas.”
“Of course, there is a certain larger-than-life experience on the big screen which you cannot replace, but the depth of good content standing the test of time is something people should go for, and do go for. So, the stardom comes from the content you give to the people.”
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If you’re wondering how much a star takes home if the film flops then Alia has the answer for you.
“I agree that stars’ salaries should be balanced out against the budget of the film. But then, I am no one to tell anyone what they should charge, kyunki main toh choti hun.”
She went on to say that several actors have refused pending fees (or returned money) after knowing that their movies have performed poorly.
“If you ask me if some reassessing in general needs to happen, I’m sure all the producers are thinking that way. Even a star is thinking that way.”
Among the many films that failed this year were Kangana Ranaut’s ‘Dhaakad’ and Ranbir Singh’s ‘Shamshera’.
Alia thinks that stars’ salaries should be reassessed after a series of flop films. Do you second her opinions?