Ariel’s Clever #ShareTheLoad Pack Makes You And Your Partner Do Laundry On Odd-Even Days

What’s the correct answer to this seemingly harmless question:


“Whose job is to do laundry?”


Well, before we try to answer it, here are a few facts:

– 2 out of every 3 children believe that household chores are a mother’s job.
– An astonishing 81% of married men in India believe their daughters must learn how to do household chores.

 

While we talk about gender equality, isn’t it high time we stopped reinforcing age-old stereotype of gender roles at our own homes?

That’s exactly what Ariel has been doing with their brilliant ShareTheLoad campaign which has already received rave reviews from people all over.

ariel-accolades

 

Now, Ariel has decided to take this initiative a step further by launching a clever ShareTheLoad pack that comes with the world’s first ‘Odd-Even’ laundry calendar, which encourages men to do laundry on odd days and women on even days.

share-the-load

Irrfan Khan summed up the spirit of the campaign during the launch, “It’s common for men to shy away from responsibilities at home. However, it is even more important to make the effort to #ShareTheLoad. If not for our partners, then atleast for our kids, who we need to ensure are raised in a world of equal opportunities both outside and within the home.”

As the author Charles W. Chesnutt once said, “We sometimes underestimate the influence of little things.”

See you later, until then #ShareTheLoad.

(psst:It’s my turn to do the laundry today. Wifey is too happy. Time to go!) 😀

This story is brought to you in association with Ariel

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