I remember growing up in a small town in India, the only outing of the week would be movie-time with the family. Sunday evenings would be dedicated to whichever film was playing at our local single-screen with packet full of popcorn and a cola.
While people in big cities still have options to choose different activities, there is still a major chunk of the country which flock to theaters for their entertainment. However, in remote parts it becomes difficult due to lack of resources available to release a film.
However, now talking world-class movie theaters to people in villages and remote areas of the countryside has become a reality. This is all thanks to filmmaker, Satish Kaushik who has devotedly worked hard for the project and created mobile theater.
Satish Kaushik watched Bahubali 2 in a mobile theater and was highly impressed by the picture and sound quality. According to Times of India, around 35 of these theatres are ready and it’s hoped that 150 of these would be made and the digital experience could be taken to parts of the country which haven’t been exposed to the multiplex experience.
A mobile theater is basically a read to assemble, easy to dismantle and carry around in a truck theater. It can accommodate around 150 people and is air-conditioned, fire proof and weather proof. So one can basically watch premium quality cinema!
In a report by Hindustan Times, Satish Kaushik said,
The entire project is the brainchild of entrepreneur Sushil Chaudhary. He wants to bring cinema to people who can’t afford the exorbitant prices. Mid-day reports that the price per ticket is supposed to be Rs. 35-75.
The truck has everything and needs just a 100ftX100ft space to set up. In just two-and-a-half-hours everything is done and ready for business. Kaushik said,
“This facility will also give space to many movies which are produced but fail to get theatrical releases.”
Kaushik also added that though the government is not funding the project they will be supportive when it comes to permissions for use of land and having fire and police force present. They also want ad space in there trucks to “connect with the citizens.”
So guys brace yourself, I see a new age cinema revolution coming!