Recently, one of India’s most popular designers Sabyasachi Mukherjee dropped his new collection in collaboration with the clothing brand H&M. While there was a lot of excitement regarding the launch, there was a significant amount of disappointment too. From the entire collection getting sold out within minutes to exorbitant prices for basic desi clothing, many people expressed disappointment.
Earlier, what caught people’s eyes was a printed saree which can be found in most Indian grandmas’ wardrobes being sold for Rs 9999! And now, people have found another outfit, a brown shirt for Rs 2,999 and trousers for Rs 3,499, which look very similar to what autowale bhaiyas wear!
As was expected, hilarious memes and jokes rained down Twitter! Have a look:
Sabhyasachi X Nahi Jayega pic.twitter.com/uzOyC7bPIw
— pop smoke🧋 (@joeybiryaani) August 13, 2021
sabyasachi x h&m is so embarrassing ain’t no way it’s gonna cost $70 to look like an Indian bus driver pic.twitter.com/j2BW1Sba38
— neha 🌿 (@nehadantuluri) August 10, 2021
Sabyasachi's Collaboration With H&M and Autowala pic.twitter.com/WEuKwiiqce
— Autowaala (@Autowaala) August 13, 2021
so Sabyasachi recreated my watchman's outfit with @hm, which costs ₹6,499
did not know misra ji was a style icon all along. pic.twitter.com/iLjpydHwmm
— Pranshu 🎴 (@inmypranshoes) August 9, 2021
mom roasting sabyasachi × h&m is peak comedy I can't- 😭😭😭 pic.twitter.com/UMdv8H3pvQ
— the goose that gets fat✩ (@n0tthatrelevant) August 12, 2021
Sabyasachi X H&M Selling Clothes For Auto Drivers.
But I Guess ₹2,999 Is Kinda Expensive For Them.. pic.twitter.com/rqB7eLLaJp
— TheYTMemer (@TheYTMemer1) August 13, 2021
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Always knew Rickshaw wale bhaiya ka fashun was ahead of its time
— Uknu Malhotra (@Uknu3) August 13, 2021
First the pocha wali bai saari. Now the auto chacha shirt. I want whatver these companies are smoking.
— Shaurya Shrivastava (@SinglRdy2mingle) August 13, 2021
— ¬ (@vanilla_myg) August 13, 2021
The auto driver actually looking better😂
— Avijit Singha (@AvijitSingha_) August 13, 2021
After the backlash Sabyasachi X H&M faced in the past couple of days, the designer took to social media to post an apology. He addressed why he did the collaboration in the first place, the collection going out of stock, and his vision for young Indian designers.
“The entire motive behind this collaboration was wish fulfilment, for me. I know a lot of people are disappointed and I profoundly apologize for it,” he wrote.
He went on to add, “I want to take a moment to speak to the young fashion community in India. For the longest time, my pet peeve was that globally we are considered a manufacturing company. I always wanted to break that glass ceiling, but on my own terms and in my own way. Where Designed in India would stand strong alongside Made in India.”
Have a look at the complete apology here:
What are your views on the collaboration? Tell us!