A British Retail Store Is Selling ‘Nothing’ For Valentine’s Day At ₹100. Yes, NOTHING!

When the world had nothing in it, it was probably easier to come up with inventions (and I say probably because I know zilch about inventing anything). But in the 21st century, since all our essentials already exist, it must be hard for people to conjure something new.

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However, that doesn’t stop people from trying, even though the end result can be good or bad. For example, the air-bag for mobiles is pretty unique and useful. And then there’s the Valentine’s Day gift from Poundland which is on a whole another level of trash, literally.

According to BBC, British retail store Poundland wanted to do something smart for Valentine’s Day and came up with ‘The Gift of Nothing’. If you’re wondering what the gift, well, it’s nothing.

It says that it’s “exactly what you asked for” and is priced at £1 (around Rs. 100).

However, this “fun” gift has gotten a severe amount of flak from environmentalists. Julian Kirby, Friends of the Earth’s lead campaigner on plastics said,

“Let’s hope folly like this goes unloved and doesn’t reappear.”

Sian Sutherland of A Plastic Planet said that,

“This product is designed to go straight into the bin, but will last for 500 years. It is a symbol of everything that is wrong with our view of the world.”

Many netizens berated Poundland for coming with a gift that will only add to the increasing amount of pollution in the world.

A few, however, thought it was a good joke and laughed at it.

However, according to Sky News, Poundland has come out in defence of ‘The Gift of Nothing’ saying that,

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“Our customers love it, as do loads of others online. They all know it’s a bit of fun and we understand that’s still allowed in moderation.”

That said, they haven’t exactly specified if the product will be recycled or not.

It’s true that as time goes by, technically every kind of company is trying to come up with something new to cash in on the various kinds of occasions that are being celebrated around the globe. However, there’s a limit after which one’s “creativity” turns into a shooting session in the dark. And Poundland looks to have reached that edge.

But what are your thoughts on it? Is it a gift you’d want to give someone on V-day or is it better if the current stock of this item is sent for recycling?