Social media is serious business these days. From BFF fights to political battles, everything is fought on or over social media. And if you need proof of how crazy or ugly it can get, just follow the war between Swedish YouTuber PewDiePie and Indian music record label and production company, T-Series.
ICYMI, there’s an intense race raging between PewDiePie and T-Series for the title of the most subscribed channel on YouTube.
Swedish YouTuber and gamer Felix Kjellberg aka PewDiePie has been the most subscribed YouTube channel for like forever now. He even came up #9 on Forbes’ list of highest paid YouTubers of 2018.
However, recently, T-Series began inching closer and closer to surpassing PewDiePie’s then massive subscriber count of 68 million, thanks to the video of Guru Randhawa’s Lahore.
This scare sparked a crazy bid amongst fans of the independent content creator to ensure his No. 1 standing continues. And a series of the most craziest campaigning for PewDiePie subscribers ensued.
From pasting flyers and posters to graffiti on walls, fans of the YouTuber began an intensive campaign to get more subscribers!
— @lushsux (@lushsux) November 30, 2018
Musician and fellow YouTuber Davie504 went on a 10-hour spree playing PewDiePie’s diss track on his guitar!
holy shit hahaha
— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) November 28, 2018
If you think that’s crazy, check out this one where a fan hacked printers worldwide to print papers that asked people to subscribe to PewDiePie.
Desperate times calls for desperate measures.. https://t.co/ltWSh9RPOs
— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) November 30, 2018
And even this happened!
— Z3RVO (@Z3RVO) December 4, 2018
Another YouTuber, Justin Roberts, purchased a $1 Million billboard in New York’s Times Square to urge people to subscribe!
— Justin Roberts (@JustinRoberts44) November 30, 2018
For a brief while, it looked like the battle was coming to an end, with both channels being in the vicinity of 73 million subscribers, and cutting it quite close.
Or maybe not.. The gap was down under 16k but now is 69k and growing. If you keep getting boosts like this you may still be able to make it until 2019. Either way congratulations on making it this far & 73M subs today!https://t.co/Jc7fYQYdh3 pic.twitter.com/Xhy9ZBe091
— Social Blade (@SocialBlade) December 2, 2018
But then another effort from another supporter turned the game in PewD’s favour.
— KEEM 🍿 (@KEEMSTAR) December 2, 2018
These were only some of the bigger, more decent campaigns. Turns out, there were many who decided to tread the less noble path by insulting India and Indian fans, and asking people to unsubscribe to T-series.
Owing to all the hate that was brewing, PewDiePie this morning took to social media, urging his fans to divert all their love to charity. He started a GoFundMe campaign for CRY India (Child Rights and You).
He called out to his 9-year-old band of followers to support Indian children in need by donating to CRY.
Started a Gofundme page for CRY, a charity that focus on making a lasting change for children of India.
9 year olds helping 9 year olds, lets go! 👏
— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) December 3, 2018
And the campaign has already managed to raise more than Rs. 1.6 crore!
We raised $239'000 in just a day for @CRYINDIA
This will make a big positive impact for children in India!
So proud of this community! pic.twitter.com/xkAMa0tRFA
— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) December 4, 2018
One of the biggest donations, of about Rs 9 lakh, came from the creator of the highly popular game Minecraft, and fellow Swede, Markus Persson.
— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) December 3, 2018
The original goal of £150,000 has been surpassed and the campaign is no longer accepting donations!
CRY India also tweeted about the overwhelming donations it had received.
We are seeing the power of collective action today… and we are overwhelmed!
Here's wishing that every child gets the healthy, happy, creative and safe childhood that they deserve!#TuesdayThoughts
— Child Rights and You (@CRYINDIA) December 4, 2018
The real-time count of PieDiePie v. T-Series subscribers can be followed live here:
Wondering how much more intense this craziness is going to get! But hey, if it’s helping those in need, then shall we say, godspeed?