Pretty much everywhere you look, you see ads these days. Be it while watching TV or scrolling through stuff on the internet or just hoardings out on the roads, we are bombarded with product pitches at every turn. After a while, it all just becomes white noise. You learn to zone it all out and it takes some serious creativity to get your attention.
In addition to creativity, when the brands pay attention to the social pulse and include a relevant message as the undertone of the ad, they hit the right chord with their audience.
A viral ad by brand Shan Foods has found this sweet spot with their latest ad that tells the tale of a potential daamad meeting his future family.
The heartwarming tale takes us through the leg pulling he has to face at the hands of his 7 possible future brothers-in-law who don’t deem him good enough for their only sister.
However, the hilarious series of events turn in the handsome daamad’s favour when he embraces the anthem “The way to a man’s heart is through his stomach.”
Watch the viral ad here:
Shan Thematic 2018 – #OneBiryaniOneFamily
Sometimes perceptions can blind us to the truth, but Sacha Zaiqa goes straight to the heart! Witness how hearts are won in this epic encounter between Saalay and Daamad.The most anticipated campaign of the year is finally here! Press play#OneBiryaniOneFamily #SachaZaiqa
Posted by Shan Foods on Friday, July 6, 2018
The Pakistani ad’s refreshing approach to the future-in-law meeting story has gained much praise on the internet:
1. Stereotype breaking done right.
2. Because a kitchen isn’t gender sensitive. And yeah, he is cute isn’t he?
3. Give the machoism a rest already.
4. That’s just plain lazy, to be frank.
5. Way better than all the cringey ads flooding our screens.
6. Yeah, keep em coming.
The food brand has achieved pure marketing goals with this one ad of theirs. Since being posted a couple weeks back, the video has gained over 256,000 likes and 8.1 million views. Give the ad agency a medal, already.