Earlier this month, when the trailer of Shantanu Bagchi’s spy thriller film ‘Mission Majnu’ dropped, it wasn’t received with open arms. In fact, people slammed the makers for coming up with the same old storyline.
Pakistani Twitter also mocked the film for its stereotypical representation of men from the Muslim community.
To cash in on the memes, a Pakistani pizza brand came up with a creative that got everyone talking. Since people called out the Sidharth Malhotra starrer film for making the protagonist wear surma, skullcap, and a taaveez, saying ‘Aadab’ to everyone, to make him look like he’s from a specific community, the food joint named ‘Cheezious’ also added the skullcap on their burger to apparently take a dig at the stereotype.
Moreover, the font in which ‘Aadab’ is written on the picture along with the design is very similar to how ‘Mission’ is written for the movie.
You can see it here:
However, while posting the picture, the outlet clarified that they intended to keep it light-hearted and there are no religious or “belief system” undertones in the graphic.
View this post on Instagram
This creative way of allegedly taking a jibe at the movie brought a smile to everyone’s faces. Here’s how Twitter reacted to seeing this post by the pizza brand.
Cheezious rocked Bollywood shocked
— CHILI MILI YA NHI MILI (@not_fan_ta) January 13, 2023
Advertising level>> 😂😂
— TWEETY ツ (@stay_awayyyyyyy) January 13, 2023
Smooth from Cheezious 😭
— @hmad (@HomoTapien007) January 13, 2023
Seizing the opportunity. Tactic thrown right!! XD
— Saleha (@sa_solivagant) January 13, 2023
This ‘Adaab janaab’ getting cheesier 🤪
— Tweety 🐥 (@handollwithcare) January 14, 2023
@SidMalhotra look what you’ve done.
— Areebah ✨The Empress✨ (@areebahhafeez_) January 14, 2023
Islamabadi in bollywood movie be like:
— Faris🇵🇰 (@Khaarishh) January 14, 2023
peak marketing
— extra 🍟 (@__highthots_) January 14, 2023
Koi Manju ko bulawo!!
— Hira-YouSaf || #BehindYouSkipper ♥️ (@jabeenyousaf786) January 13, 2023
Can’t unsee😭
— Trilochan (@trilochann45) January 14, 2023
Seriously you crack me up.
— Meraj Durrani (@Meraj1111) January 14, 2023
I don't see the taweez around https://t.co/wubQEIzLzs
— Social Vegan 🪐 (I avoid meet) (@SamajhNhiAraha) January 14, 2023
Man I love the Pakistani side of the internet https://t.co/LkvDT5hhCj
— blank cannot be named (@chippdnailss) January 15, 2023
Haji burger ullah!😂 https://t.co/Hee7Gv3CMs
— Zaini ♡ (@ss_xaini) January 14, 2023
they're having a field day making fun of us https://t.co/Q2bkh6c2Qt
— crabbypatty🦀 (@coverlettrhater) January 14, 2023
Pak Twitter definitely had a field day mocking the film. Maybe this will encourage makers to do more research for their characters.