Indian advertising industry has evolved over the years along with our approach and mindset. The advertisements today show things which can convince this generation. Likewise, old Indian advertisements had completely different tactics to hook their consumers. Some of these old advertisements by Old Indian Ads will surprise you, whereas some will make you nostalgic.
1. The Times Of India – Striking since 1991
2. The burning ‘cock’ (and is that Rekha?) – 1980
3. Talk about religious overtones – 1979
4. Yeah! That’s how women relaxed in 1979
5. Tobogganing, ice-skating, skiing, house boating in Kashmir: just for ₹ 50 – 1980
6. Achhe Din with Thumbs Up – 1978
7. This fantastic scientific breakthrough – 1975
8. ‘Coke after coke after coke after coke….’
9. ‘Definitely not for prudes’ – 1976
10. A model posing nude for Cinthol Ad – 1972
11. Five Star for ₹ 1
12. Sewing your way to a good marriage – 1972
13. When Maneka Gandhi posed in a towel – 1973
14. Shiv Sena – Trolling Congress since 1967
15. Moral: Had Raja married a respectable Indian woman, he would have lived happily – 1950
16. Because it is ‘thrilling’ for a woman to open bras – 1954
17. Back when Congress’ symbol was different – 1952
18. First Indian Woman in Lux Ad: Leela Chitnis – 1941
19. Washable condoms – 1930
20. When Indian Tourism ad featured a street from Lahore – 1935
21. Rabindranath Tagore endorsing Godrej Soap – 1922
22. Ad for Pears Soap – 1929
23. The grand opening of Taj Mahal Palace Hotel – 1903
How different was India?
And it was not very long ago…