Countries and governments have been forced to rethink policies as plastic pollution poses one of the biggest challenges faced by the world right now. Around 8 million tons of plastic is dumped into the ocean every year resulting in the death of marine animals and absorbing chemicals with a high range of chronic effects.
However, you must be aware of Nat Geo’s ‘Planet or Plastic’ movement where the network has been making sincere efforts to raise awareness about the consequences of using plastic and help minimalize the value of the non-biodegradable material.
It’s one or the other. Which do you choose, #PlanetOrPlastic? Pledge here: natgeo.com/PlasticPledge . . . . . . #worldenvironmentday #wed2018india @wed2018india @incredibleindia @unitednations #environment #oceanpollution #plastic #plasticfree #saynotoplastic #singleuseplastic #banplastic @who #pollution #pledge
But here we have a Twitter user, who found out a flaw in the brand’s effort.
A user named Luiz Rocha took to share a snap of Nat Geo’s latest magazine edition which came wrapped in two layers of plastic. Ironically, the edition stresses upon the ‘Planet or Plastic’ campaign and the cover also has the same.
— Luiz Rocha (@CoralReefFish) June 10, 2018
“Humanity in a nutshell, the NatGeo magazine about ocean plastic pollution comes wrapped in a plastic bag inside another plastic bag.”
National Geographic was quick to spot the tweet and come up with a clarification from their side. In a reply to the man’s status, the American television network stated that the UK, US and Indian versions of the magazines have already been shifted to paper wrapping while the rest of the global editions will be shifted soon.
Appreciate your concern! The US, UK, and India editions have switched to paper wrapping and the rest of our global editions are on course to follow suit.
— National Geographic (@NatGeo) June 11, 2018
People expressed their concerns over the matter but hopefully, NG will undo the wrong soon.
Just curious. Why no one saw that coming?
— Julio F. Campos (@juliofcampos) June 12, 2018
— Rick Sykes (@mrhallorann) June 11, 2018
I love your magazine and your work. But this should and could have been planned well in advance. Why dont you ensure that all packages from now onwards have no plastic. Would be appreciated by all! Go Green! 🙂
— Scherry Siganporia (@Scherry_Sc) June 12, 2018
Though Nat Geo’s answer seemed a legit one, a round of applause goes for the man for identifying the boo-boo!