Imagine logging onto a dating or matrimonial app, only to discover your photo being used in someone else’s profile. That’s exactly what happened to Swati Mukund, a married woman who recently took to social media to expose what she calls the “BharatMatrimony Scam”.
Swati begins her video by pointing out BharatMatrimony’s reputation as India’s “most trusted” matrimonial app, showing a screenshot of her own picture in a fake profile. The profile falsely presents Swati as “Nithya Raja Sekar”, a fitness expert from Chennai, allegedly a newly joined member of BharatMatrimony elite subscription service.
Swati, visibly frustrated, explains that she did not meet her husband on any matrimonial app.
“This is a post on India’s number one and supposedly most trusted matrimonial app, BharatMatrimony. As you can see, that’s my picture, and for the record, this is my husband (gesturing to him beside her). No, I didn’t meet him through any of these apps. It’s shocking because this is BharatMatrimony’s elite subscription service, where they charge people a lot of money and claim to screen profiles carefully. But how are they doing that? Clearly, it’s not working. This is a reminder to all users to be careful on these platforms, because what you see isn’t always what you get.” she says.
Have a look at the video here:
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The incident raises serious questions about BharatMatrimony’s security measures. Is it possible that such an “elite” service is careless in screening profiles, even at the cost of real users’ safety and privacy? Shouldn’t a platform that boasts trustworthiness and charges extra fees for its premium service have stricter checks to prevent these scams?
Several people online were taken aback by this incident and slammed BharatMatrimony for cheating their customers. Here’s what some people said:
Swati’s warning is a wake-up call to anyone considering joining a matrimonial site. Until these platforms implement reliable verification processes, users must stay vigilant.