Kids these days are way ahead of the adults raising them. Even before they can learn to walk or speak a word, they’re unlocking their parents’ phones, clicking on the red YouTube icon, and playing their favourite dance song from the queue. And they’re doing it all while the simultaneously in poop their nappies, mind you.
Just like an adorable pet who knows a few tricks can make you a rich person on social media, having a child who is adorable (duh, redundant) can be quite profitable. Don’t believe me? Just watch!
Forbes came out with its list of the top 10 highest paid YouTube stars for 2018. And #1 on that list is, wait for it, a seven-year-old kid who reviews toys.
Ba dum tssss!
The world's highest-paid YouTube star: Ryan ToysReview has generated 26B views and earned $22M in the last year thanks to his signature line of stuffed animals, collectibles and apparel now selling at Walmarthttps://t.co/59Pvme6gae pic.twitter.com/4KlR3CJcgQ
— Forbes (@Forbes) December 3, 2018
The results were based on numbers from June 2017 to June 2018. And with a fan base of more than 17 million subscribers and around 26 billion views, Ryan has managed to earn a whopping $22 million in this year’s time!
With these staggering numbers, Ryan beat YouTuber brothers Jake and Logan Paul, PewDiePie, Jeffree Star and Dude Perfect, amongst others.
So how does a little boy like Ryan earn all that dough? Believe it or not, he does that by simply unboxing amazing toys on video.
Yep, that’s literally it! The kiddo’s riding high on the current unboxing video craze, where people open up a new product and then review it. Ryan’s reviews are all about the look of unadulterated joy and glee on his face as he opens a new toy and plays with it!
So how does that bring in the money? According to Forbes,
about $21 million of ryan’s money comes from pre-roll advertising on his channels Ryan ToysReview and Ryan’s Family Review. The remaining $1 million comes from sponsored posts.
Since he has so many subscribers, advertising with his videos can be quite profitable for brands because it gives them all that visibility. And that, in turn, is profitable for Ryan.
But that’s not all. In August this year, this now eight year old launched his own toy and apparel collection called Ryan’s World, sold exclusively at Walmart. He quite often promotes it on his channels.
In case you’re wondering what does an eight-year-old do with all that moolah, it’s all well planned out.
Forbes explained how 15% of Ryan’s earnings go into a special account, which he can only access when he is 18, a legal adult. Of course, out of those $22 million, a major chunk goes into paying for the toys he reviews as well as production and managerial fees. He’s a star so of course he’s got a team doing stuff for him that needs to be paid!
Ryan’s whopping earnings, which are literally the result of child’s play, seem to be giving adults all over the world a major existential crisis!
It all sounds pretty awesome until you realise you’re thrice/four times his age and are still struggling!
excuse me what https://t.co/q8nVQ2hesI
— Tanvi Akhauri (@tanviakhauri) December 4, 2018
— YoBigRed (@bellicosebidoof) December 4, 2018
You have no idea about Ryan, unless you have a kid under 10. This kid literally just sits there and opens toys … he made $22million. (*looks at his 5 year old daughter who is busy fighting with her mum over dinner*) https://t.co/KmQydiUSJW
— electo (@3L3C70) December 4, 2018
Apparently, even adults can’t stop watching his videos!
— Indian Pale Ale 🇮🇳 (@_tusharj) December 4, 2018
Adults also can’t stop thinking how much their own life sucks!
How tf is a kid making $22M a year reviewing toys yet I have a degree and diploma and I'm struggling to pay off student loans and my credit card…. What is life? https://t.co/TaXkXFIf31
— 👑 T A F A R I 👑 (@toxictafari) December 4, 2018
Kids these days are putting my education to shame https://t.co/HaM2jKRcHw
— Gaurav (@Pen_Fighter) December 4, 2018
What am I doing with my life? I could be playing with and reviewing toys lol https://t.co/VhzuAlTBqd
— 🇬🇧 IceNineGaming 🇬🇧 (@IceNineCarl) December 4, 2018
Basically, they all now want to have kids so they can make some money out of it too!
Me waiting for my son to wake up from his nap so we can go shopping for toys!
Time to $ee the po$itive in everything – even playtime at 11pm will be fine!! As long as we're recording it for YouTube 😁 pic.twitter.com/lAsoWGgVCC
— Ms. T (@RahmaTweets) December 3, 2018
The boy makes $22m a year just by playing toys on YouTube. I don’t get it but now I can’t wait for my daughter to grow up so I can set up her channel 🙂 https://t.co/Kb0Cyj97CL
— Aysha Ridzuan (@ayshardzn) December 4, 2018
I need to make me some kids rn https://t.co/FE22saCSXz
— Almir Hadzic (@HadzicAlmir) December 4, 2018
Someone go halfsies on a kid with me so that we can be millionaires by the time they get to the 2nd grade https://t.co/VPIR5struL
— ho ho ho (@YeeahRosie) December 4, 2018
Me after seeing this pic.twitter.com/9Ue3tegnOH
— Jess (@JNeriD) December 4, 2018
The reaction that perfectly sums it all up, perhaps, comes from YouTuber Jake Paul, who lost to Ryan and came #2 on the list!
— Jake Paul (@jakepaul) December 3, 2018
It’s a Tuesday, the weekend’s far away, and you’re probably slogging at your job, daydreaming about blissful retirement, when you will hopefully be rich.
And then, BOOM!
If you guys want to feel like you’re not doing anything in life Ryan ToysReview made 22 million this year on YouTube
— Christian Fenter (@ChristianFenter) December 4, 2018
Did you feel horrible? Good, so did every adult ever. That’s all!