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7 YO Becomes Highest Paid YouTuber, Makes $22M A Year By Reviewing Toys!

byJinal Bhatt
4th December 2018
3 minute read

Kids these days are way ahead of the adults raising them. Even before they can learn to walk or speak a word, they’re unlocking their parents’ phones, clicking on the red YouTube icon, and playing their favourite dance song from the queue. And they’re doing it all while the simultaneously in poop their nappies, mind you.

Just like an adorable pet who knows a few tricks can make you a rich person on social media, having a child who is adorable (duh, redundant) can be quite profitable. Don’t believe me? Just watch!

Forbes came out with its list of the top 10 highest paid YouTube stars for 2018. And #1 on that list is, wait for it, a seven-year-old kid who reviews toys.

Ba dum tssss!

The results were based on numbers from June 2017 to June 2018. And with a fan base of more than 17 million subscribers and around 26 billion views, Ryan has managed to earn a whopping $22 million in this year’s time!

With these staggering numbers, Ryan beat YouTuber brothers Jake and Logan Paul, PewDiePie, Jeffree Star and Dude Perfect, amongst others.

So how does a little boy like Ryan earn all that dough? Believe it or not, he does that by simply unboxing amazing toys on video.

Yep, that’s literally it! The kiddo’s riding high on the current unboxing video craze, where people open up a new product and then review it. Ryan’s reviews are all about the look of unadulterated joy and glee on his face as he opens a new toy and plays with it!

So how does that bring in the money? According to Forbes,

about $21 million of ryan’s money comes from pre-roll advertising on his channels Ryan ToysReview and Ryan’s Family Review. The remaining $1 million comes from sponsored posts.

Since he has so many subscribers, advertising with his videos can be quite profitable for brands because it gives them all that visibility. And that, in turn, is profitable for Ryan.

But that’s not all. In August this year, this now eight year old launched his own toy and apparel collection called Ryan’s World, sold exclusively at Walmart. He quite often promotes it on his channels.

In case you’re wondering what does an eight-year-old do with all that moolah, it’s all well planned out.

Forbes explained how 15% of Ryan’s earnings go into a special account, which he can only access when he is 18, a legal adult. Of course, out of those $22 million, a major chunk goes into paying for the toys he reviews as well as production and managerial fees. He’s a star so of course he’s got a team doing stuff for him that needs to be paid!

Ryan’s whopping earnings, which are literally the result of child’s play, seem to be giving adults all over the world a major existential crisis!

It all sounds pretty awesome until you realise you’re thrice/four times his age and are still struggling!

Apparently, even adults can’t stop watching his videos!

Adults also can’t stop thinking how much their own life sucks!

https://twitter.com/IceNineCarl/status/1069888051093086209

Basically, they all now want to have kids so they can make some money out of it too!

The reaction that perfectly sums it all up, perhaps, comes from YouTuber Jake Paul, who lost to Ryan and came #2 on the list!

It’s a Tuesday, the weekend’s far away, and you’re probably slogging at your job, daydreaming about blissful retirement, when you will hopefully be rich.

And then, BOOM!

Did you feel horrible? Good, so did every adult ever. That’s all!

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