Forever 21 Slammed For Fat-Shaming After Sending Free Diet-Bars With Plus-Size Orders

For years, plus-sized people have been waiting for their favourite brands to become more inclusive regarding clothing sizes. Thankfully, times are changing and popular brands like Forever 21, Zara, H&M, etc. have included a ‘plus-size’ section for their clothing line. Just recently, Nike was praised for installing curvier mannequins to support body diversity. However, Forever 21, despite having a plus-size range, have fallen into trouble.

Customers of Forever 21 have been calling out the brand for delivering diet bars along with orders containing plus-sized clothing.

Image source

According to sources, several customers took to Twitter to post pictures of their order coming along with an Atkins diet bar, asking whether the freebie comes with ordering clothes above a certain size. The brand has been facing severe backlash for fat-shaming ever since.

Having been massively slammed online, Forever 21 in a statement clarified how they are in collaboration with the diet-bar brand, and the freebies are “free test products from third parties in their e-commerce orders”.

Apologising to their customers who have taken offence, a brand spokesperson said, “The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed”.

Image source

When dealing with a sensitive issue like body positivity and inclusiveness, brands should be more mindful about the kind of freebies they are gifting their customers. Gifting diet-bars with plus-sized clothing really sets out a contradictory message.

📣 Storypick is now on Telegram! Click here to join our channel (@storypick) and never miss another great story.