Despite its nascent stage, fashion in India is burgeoning like never before: in the streets, in designer boutiques, and right onto international runways and red carpets! Whether it’s street style or branded and designer wear, the Indian trends scene is close to striking the perfect balance between all three.
Bringing to you a delicious scoop of what’s hot and happening on this trend scene is ‘India Ka Fashion Capital’, powered by Flipkart Fashion.
The five-part series has host Ira Dubey take you through the shopping streets of India’s metro cities to discover India’s very own style statement.
Mumbai, Delhi, Kolkata, Bengaluru and Chennai—each have their own fashion quotients that are unique to them. They borrow heavily from the cities’ historical and cultural heritage. As for Bollywood, it holds sway over the united trends of the nation.
The first episode of ‘India Ka Fashion Capital’ dives right into the home of Bollywood and India’s economic capital, Mumbai! And if it’s aamchi Mumbai’s fashion capital we’re talking about, there’s no place like Bandra!
Just like Bandra connects the old world charm of South Bombay with the newly developed swankiness of the suburbs, it also proudly brings together premium brands with fast fashion. Bandra has its finger on Mumbai’s fashion pulse, which is a definer of latest trends and popular culture!
Whether your style is more street-savvy, brand-heavy, designer prêt-à–porter or an elegant mix and match of all of the above, you’ll fulfil your every fashion fantasy here!
And host Ira Dubey’s mission in this episode is to scour Bandra to find out what the average Mumbaikar is shopping right now!
The best way to get acquainted with a city is through its locals. And Ira’s first stop takes her to one of the oldest shoe stores in Bandra to have a tête-à-tête with its owner Zahir Jaffer.
Zahir’s family has been in the leather business for four generations! So a talk with him makes for an interesting lesson in Bandra’s fashion legacy as well as what’s on trend in footwear amongst shoppers right now!
Next up on Ira’s fashionista itinerary is Aza, a high-end multi-designer store, which is one of the many branded and designer flagship stores that dot the lanes of Bandra.
Speaking to the director of Aza Fashion, Devangi Parekh, Ira discovers how trends are a cyclical process and almost always make a comeback.
For every tourist in Mumbai, no trip to Bandra is complete without indulging in some bargain deals. And fashion pilgrim Ira, too, scouts for some tips from shoppers and vendors alike on how to score the most on a budget!
Clearly, this series is an absolute must-watch for every fashion-lover worth their salt! Check out the first episode about Mumbai’s fashion capital here!
But what if you’re not a Mumbaikar or have no way to physically explore this fashion haven? Thanks to Flipkart Fashion, the popular trends of Bandra are yours to shop with just a click!
With each episode, the web series also showcases how Flipkart Fashion strives to bring the best and trendiest of styles from across India’s fashion capitals to its one-stop virtual store. Thus, turning itself into India’s ultimate fashion capital!
So go ahead and fill up your wardrobe and be the trendsetter you’ve always wanted to be!