The jobs of ad agencies have gotten a lot tougher in recent years. With the explosion of YouTube, Reddit and Tumblr, the audience of today has seen it all. We are rarely impressed by over-the-top special effects and beautiful models in our ads. We look for more substance, maybe some good word-play or something relatable or perhaps something outrageous enough to warrant a second, maybe a third glance.
Some advertisers have certainly kept up with the times.
Check out this massive display ad by Finland meant to welcome tourists into their nation.
For those of you seeking more context, the temperature in Helsinki in the month of November goes as low as -8 degree Celcius. Need a pictorial representation for a better perspective?
Yup, kulfi!
But hey, who doesn’t want to be called a badass?
“1 ticket to Helsinki, please.”
Source: Twitter