Emma Watson’s Outfits For ‘Beauty And The Beast’ Were Made In India. That’s Right!

‘Beauty and the Beast’ is earning accolades worldwide for the beautiful portrayal of the epic. The age-old fairy tale takes you to a magical land full of dreams and opulence. While everyone is busy praising Emma Watson and Dan Stevens for their performances and Disney for its beautiful storytelling, there is an Indian element that has brought the ‘beauty’ in the movie.

Sinéad O’Sullivan, the assistant costume designer of ‘Beauty and the Beast’ revealed that Belle’s hand-crafted bodice in the movie was designed using the ‘Aari work’ technique by two Gujarati brothers, Kasam and Juma.

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O’Sullivan took to Instagram to share the picture of the work from Kutch region of Gujarat along with details of the design.

The post reads:

Belle’s bodice from Beauty and the beast was beautifully hand embroidered by artisan brothers Kasam and Juma in Bhuj, Northern India. They used a technique called “Aari work” which is a very fine chain stitch traditional to the Kutch area of Gujarat. This style lent itself very nicely to this eighteenth century French floral design.

 

The designer shared another picture of Belle’s costumes which was crafted using fabrics sourced from India. 

While O’Sullivan made a little Geographical mistake of putting Kutch in Northern India (it’s not that big a deal really), her post sure gives a sense of pride to every Indian.

It is also important that we encourage artisans who are keeping such traditional artwork alive in the nation so that they get more recognition and respect worldwide and earn good money for their craft.

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