There are so many things to be sad and upset about in this world right now. But then, there’s also this beautiful thing called pet videos. Believe me, they’ve got healing powers. And the Internet’s newest ‘challenge’ obsession, the #WhatTheFluffChallenge involving a bunch of confused dogs, is going to heal this world with high does of laughter!
So what is the #WhatTheFluffChallenge, you ask? All you need is a towel, a doorway, your dog paying attention to you, and a camera to capture the whole thing. And then, you pull a disappearing act that leaves your doggo thinking, “What the fluff just happened?”
Ruby is shook #WhatTheFluffChallenge pic.twitter.com/wTBxMPQfqP
— Mark Parsons (@nchuntingvlog) June 22, 2018
*Heckin bamboozled*
OMG I’mma die of laughter! That little piece of floof was soooo baffled she bolted to look for her dad! Told you this was going to be epic!
Well, enthusiastic dog parents have extremely eagerly taken up this #WhatTheFluffChallenge, leaving a lot of doggos confused and all of the Internet ROFLMAO!
Brace yourselves for a truckload of failed illusions and hilarious cuteness, and of course, bamboozled doggos!
Where did he go?
https://twitter.com/oliviadoerr/status/1009635988576956416
What sorcery is this???????
#WhatTheFluffChallenge
“where’d mom go!?” pic.twitter.com/Toz1vOuI4e— lauren riley (@laureenrileey) June 22, 2018
This guy totally scared the poop out of his doggo!
#WhatTheFluffChallenge pic.twitter.com/9hZrGARzBZ
— Dakota Williams (@Dakota_DK) June 22, 2018
This good boy was soooooooo confused, he became a confused boy frantically searching for his mommy!
Brb peeing in my pants #WhatTheFluffChallenge 🤣🤣🤣❤️🐶 @KelseyWys pic.twitter.com/xW0nMxYko9
— Kayla Wys (@KaylaWys) June 21, 2018
This one was so smart, he knew exactly where to look!
When the PXY pup rolls thru, ya gotta do the #WhatTheFluffChallenge. pic.twitter.com/p5M6sQzsP9
— 98 PXY (@98PXYRochester) June 21, 2018
Poor girl looked everywhere!
She was just sitting there and was like “yo what the hell just happened” 😂😂😂😂😂😭😭😭 ran all the way downstairs to try and find me#WhatTheFluffChallenge pic.twitter.com/d9zEkPWOte
— caleb. (@yb_clo) June 22, 2018
Doggo 1: WTF!
Doggo 2: Yeah, you’re not fooling me.
I did that #WhatTheFluffChallenge earlier today… pic.twitter.com/L7TkSPB7Vh
— Cole 🧞 (@keepyohart3stax) June 22, 2018
But not all the attempts were successful, mind you. But that doesn’t mean they weren’t hilarious!
#EpicFails are in fact funnier!
Like this one here, where the bamboozler became the bamboozlee! Wait, is that even correct? Who cares!
https://twitter.com/_codylc_/status/1010283288265551872
And the award for the most IDGAF doggo goes to….
Well… that was a fail 😂 #WhatTheFluffChallenge 🐶 pic.twitter.com/ZbwjwYNIFn
— Meagan Aguayo (@meagan_aguayo) June 22, 2018
But you know, the biggest hits are the unplanned ones! So here’s my personal favourite, where a completely different kind of creature got quite excited by the disappearing act!
https://twitter.com/rootbeerfIoat/status/1009939413865033729
As a very wise Twitter user said,
This #whatthefluffchallenge is exactly what I needed in my life
— Tiffany Rose (@TLingenfelter22) June 19, 2018
Same, Tiffany. SAME!