Designer Sends Physical Letter To Top Swiggy Executive, Proving Old-School Tactics Still Work

In today’s digital age, top professionals often find themselves flooded with job applications, all sent with a simple click. Standing out in such a crowded inbox requires more than just an impressive resume. It calls for a creative touch.

One aspiring designer recently chose an “old-school” approach to get noticed by Swiggy’s Assistant Vice President of Design, Saptarshi Prakash, by sending a physical letter.

Prakash shared pictures of the letter on X and said that it caught his eye. The designer’s letter wasn’t just about a job application. He presented a concept aimed at enhancing Swiggy’s user experience. The applicant expressed genuine enthusiasm and wrote, “I would love to have the opportunity to present it to you and the team… What I am truly hoping for is a single opportunity to express myself and showcase my work.”

Though Swiggy currently doesn’t have any openings for UX/UI roles, Prakash was so intrigued by the designer’s approach that he invited them to share their ideas via email. He also encouraged others to connect this creative applicant to relevant design job openings.

Have a look:

Several people lauded the applicant’s creative approach. Here’s how they reacted to the incident:

Sometimes, thinking outside the inbox can make all the difference.

📣 Storypick is now on Telegram! Click here to join our channel (@storypick) and never miss another great story.