A few days ago, Dabur released their new advertisement for Fem which showed a same-sex couple celebrating Karva Chauth. While several people were glad that brands are finally showing LGBTQ+ people in their ads, it also sparked a massive controversy online.
Far too many people expressed how showing a same-sex couple celebrating Karva Chauth is against our culture, one of them being Madhya Pradesh Home Minister Narottam Mishra. According to NDTV, he directed the brand to take down the advertisement or else he would have to take legal action.
“I consider this a serious matter. They (the advertisement) showed lesbians celebrating Karva Chauth and seeing each other through a sieve. In future, they will show two men taking feras. This is objectionable,” the minister said.
Demanding the withdrawal of the advertisement, the minister added, “And if it fails to do so, take legal steps after examining the advertisement.”
After facing severe backlash, Dabur has taken the advertisement down. The brand has also issued a public apology for “hurting people’s sentiments”.
Fem's Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting people’s sentiments. pic.twitter.com/hDEfbvkm45
— Dabur India Ltd (@DaburIndia) October 25, 2021
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