Advertisements play a vital role in shaping a society’s outlook. Given that this is the 21st century, several brands are now making more inclusive and progressive advertisements that weren’t seen back a decade or two.
For example, Cadbury recently tweaked its popular 90s advertisement in which a girl danced on the cricket pitch to celebrate her boyfriend’s century during a cricket match, reports The Indian Express. In the new advertisement, Cadbury showed a female cricketer hitting a century while her boyfriend dances on the pitch to celebrate her achievement.
Cadbury recreated the vintage ad scene by scene – the batswoman hits the ball but the spectators are almost sure that the ball will get caught on the boundary, but the batswoman manages to score a six. The boyfriend then gets down from the stands, escapes the security personnel and dances on the pitch.
Have a look:
Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth.#CadburyDairyMilk #GoodLuckGirls #KuchAchhaHoJaayeKuchMeethaHoJaaye pic.twitter.com/b0g4dRo9DJ
— Cadbury Dairy Milk (@DairyMilkIn) September 17, 2021
They even used the same old jingle, ‘Kuch Khaas Hai’, in the new ad! Have a look at the old advertisement here:
Times Now quoted Anil Viswanathan, Senior Director of Marketing at Mondelez India, saying, “It was a young creative in Ogilvy who came up with the idea and we instantly loved it. Clearly, that ad was iconic, it created a trend and it was culture leading at that point in time and we feel that this representation has also the potential to be culture leading. It is topical, celebrates women achievers in sports and women achievers in life.”
Not only is this a trip down memory lane for Indians, but many loved the progressive twist that was given to the iconic ad. Several people lauded Cadbury for going with the changing times. Have a look:
An iconic campaign, a contemporary twist and so many relevant messages!
— Parminder Singh (@parrysingh) September 17, 2021
The new #Cadbury ad is a nice gesture.
Would love to see such gestures getting translated to real-life actions .
Men being okay with applauding the women in their lives, rather than hogging/wanting to hog the limelight themselves
— Devlina (@AarKiBolboBolo) September 17, 2021
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Great work @Cadbury. This change in perspective highlights that the world is moving towards #genderequality in the sporting arena. Still a long way to go. Let's all keep working towards it. pic.twitter.com/CFkdNTOm4G
— Achyuta Samanta (@achyuta_samanta) September 17, 2021
Thank you @DairyMilkIn for taking me trip down the memory.The new ad acknowledges and lauds women’s contribution to sports,without tampering with our collective nostalgia.Hope this video gives milenials a major throwback pic.twitter.com/EfbMjgCVCj
— k siddharth (@sid_yamabuddha) September 17, 2021
Well done. Childhood memory refreshed. Just the ad has been reversed a little bit. Last time a girl entered the cricket ground & this time a boy entered the cricket ground. @Ujjwal_Patni
— ABHISHEK KUMAR SINGH (@abhishek151282) September 17, 2021
Oh my God! What a beautiful twist this is! ❤️❤️ An iconic ad we grew up watching and now to see this remake, warms up my heart just so much! Well done #CadburyDairyMilk and @Ogilvy ! #GoodLuckGirls in every sector
You're making us proud 💖 https://t.co/4Q4rBqzIK0
— KayBee (@KetakiT10) September 17, 2021
— Geetanjali Chitnis 🍻 (@geetanjalic) September 17, 2021
😀😀 Times, they are a changin..What a recreation👍👍. We loved it when the earlier version was released & still remember it👏👏 This one will be cherished for a long time …#GoodLuckGirls https://t.co/QRnqNdklUO
— Prasad Np (@desiTraveler) September 17, 2021
— Supriya (@supriyashiv) September 17, 2021
Kudos to Cadbury for such a nostalgic yet powerful ad!