Representation of people from different countries, cultures, tribes, colours, sizes, and ethnicity makes the world inclusive. Hence, people who create and give such opportunities and reduce discrimination are always lauded and appreciated.
This time around it’s British luxury fashion house Burberry that’s been receiving a lot of positive responses from people around for including a Sikh child to model for their “back to school” children’s collection.
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The fashion brand took to social media and shared an image of the 4-year-old Sikh boy named Sahib Singh in the brand’s clothing along with a black ‘patka’, which is integral to the Sikh community.
Singh is seen wearing a Burberry jacket with shorts and white sneakers from their latest kids collection while holding a teddy bear in his hands.
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This picture of the little cutie broke the internet.
So proud of my son Sahib Singh, the first sikh boy wearing a patka to represent #Burberry 👳🏽 #sikh #singh #model #punjab #panjab #uk #gucci #Punjabi pic.twitter.com/9WnzsDPOeT
— Ranj Singh Bhogal (@ranj_sb) July 26, 2022
this burberry kids campaign with the sikh boy in it is veryyyyyyyyy wavyyyyy and super cute! 🤎🧸 pic.twitter.com/cXFwVC9zWW
— amrit (@thebrownarch) July 26, 2022
It would've blown my mind, and changed the way I saw myself in Britain, if images like these had been common in the eighties. You won't hear it much but this is what wokeness can mean – empathy, inclusion, humanity. Plus it's just interesting!👌🏾@Burberry #TheBoyWithTheTopknot pic.twitter.com/M289yxwhAn
— Sathnam Sanghera (@Sathnam) July 27, 2022
Great to see Burberry using a young Singh for their campaign. Representation matters. pic.twitter.com/sfCRZvUzCh
— Learn Punjabi (@learnpunjabi) July 26, 2022
STOP IT THIS IS SO ADORABLE 🥺🥺 #burberry pic.twitter.com/apejdUqGK5
— 𝐫𝐚𝐦𝐚𝐧 (@ramanks_) July 26, 2022
.@Burberry features a Sikh kid model to endorse clothing for ‘back-to-school designs from the new #BurberryChildren collection’. This is a giant leap for representation because Sikh kids who do wear a patka (Sikh head covering for young boys) need to feel seen and acknowledged ❤️ pic.twitter.com/HGHjubwbUq
— Harjinder Singh Kukreja (@SinghLions) July 26, 2022
4 year old Sahib Singh from London has become a viral superstar for Burberry overnight. Their first Sikh childrens model & the first to wear a patka (head covering) – a massive leap in representation! pic.twitter.com/AwlkXsD1bC
— Monika Plaha (@monikaplaha) July 27, 2022
OKAY!!! Love the representation 🤎 @Burberry Super cute!!! pic.twitter.com/qxAV3U5iLF
— ↯ (@DoabanJatti) July 26, 2022
Latest from Burberry – featuring a young Sikh boy. Never saw this type of representation as a child! 🥺 pic.twitter.com/oYduHwoUIi
— Tarnjit Kaur Parmar (@Tarnjitkparmar) July 27, 2022
Moreover, Singh isn’t the only kid representing a community in Burberry’s ad. The fashion giant also features other kids from different ethnicities.
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Kids from diverse communities posing for brands should be a normal thing. But since this is rare, it deserves all the appreciation it’s receiving online.