Bookshop Posts Sad Tweet Of Making No Sales, Receives Orders Worth ₹92K After It Goes Viral

Never underestimate the power of the internet. One tweet can make a person famous or shoot up restaurant sales! Remember how a doughnut shop was flooded with customers after a guy posted a picture of the owner being sad about having no sales? Well, a similar incident happened recently.

According to a report by India Today, a bookshop earned a whooping  £1,000 (Rs 92,000 approx) after they posted a gloomy tweet of the empty store.

The Petersfield Bookshop in Hampshire had made no sales on January 14 because of heavy rainfall. They went on to tweet about the incident and claimed that it was the first time something like this had happened. They even offered a 25% discount on all books to attract customers.

Read the tweet here:

…Tumbleweed…

Not a single book sold today…

£0.00…

We think think this maybe the first time ever…

We know its miserable out but if you'd like to help us out please find our Abebooks offering below, all at 25% off at the moment…. pic.twitter.com/Cn5uhYWw88

— Petersfield Bookshop (@The_PBS) January 14, 2020

“We’re used to having slow days, especially in January and February, which are always notoriously bad. But yesterday was very strange. It was very stormy, so everyone was on lockdown. We had a few people come in and browse, but nobody was really in the buying mood. It got to about an hour before closing time and we realised we hadn’t taken a single penny all day. None of us could remember that ever happening before,” Mail Online quoted the store’s Social Media Manager say.

As fate would have it, famous author Neil Gaiman, who also happens to be an old customer of the shop, took notice of the tweet. In order to help, he retweeted the post and his millions of followers stepped up.

Orders started pouring in from various parts of the world. The store was flooded with online orders, queries, and encouraging messages.

In one day, they earned £1,000 (Rs 92,000 approx) and 1,000 followers!

What a night! We have been completely overwhelmed in a good way.

We have 1,100 new followers.

We have loads of online book orders.

We have over 300 messages, many asking after books. We will answer all as soon as we can, please bear with us

Thank you all so much!

— Petersfield Bookshop (@The_PBS) January 15, 2020

The store also thanked Neil Gaiman for his kind gesture in another tweet.

Can we just say thank you @neilhimself this is not the day we thought we were going to have but it's been the best. People are kind and that's something to never forget
This is a small portion of the orders we received overnight and today as a result of the Gaiman bump pic.twitter.com/9qxDx7Ct58

— Petersfield Bookshop (@The_PBS) January 15, 2020

Social media can work magic at times!