54 Years After ‘Jhumka Gira Re’, Bareilly Finally Gets A 14-Feet High Jhumka

The famous 1966 Bollywood classic ‘Jhumka gira re, Bareilly ke bazaar mein‘ made a lot of people think (including me) that Bareilly is a place where you get special, out-of-the-world jhumkas. However, there hasn’t been any real connection between Bareily and jhumkas and several customers and tourists have been left disappointed, until now.

According to a report by India Today, Bareilly finally gets its jhumka – a 14-feet high installation at Parsakhera. It weighs over 200 kilograms, is embedded with colourful stones, and is decorated with Bareilly’s signature zari embroidery.

“We have people coming and asking for jhumkas and we do not have the heart to tell them the jhumkas in Bareilly are no different from those sold elsewhere. We always keep jhumkas in different designs because we do not want to disappoint our customers,” said a local jeweller.

Union Minister Santosh Gangwar said, “Visitors will finally be able to associate the landmark jhumka in Bareilly with the evergreen song.”

According to a report by News18, the total cost of the installation is Rs 18 lakh, of which 8 lakhs is for the jhumka alone.

People on the internet are thrilled that Bareilly has officially been linked with the evergreen Bollywood number.

https://twitter.com/ldmeInd/status/1226706883211415552

Just wondering that, if it falls the headlines will be like..
"Jhumka gira re Bareilly ke bazar me , 20 log ghayal" pic.twitter.com/E37N6puQuP

— Thoda sa funny🇮🇳 (@Shivam_mishra21) February 9, 2020

Who would've thought! A Bollywood chartbuster has led to a tourist attraction that now serves as the 'identity' of the city.

Bareilly has finally got a 14-ft 'jhumka', embellished with colorful stones and 'zari' embroidery. pic.twitter.com/gFzo3jExRP

— Abhishek Baxi (@baxiabhishek) February 10, 2020

'Jhumka' makes a come back in Bareilly pic.twitter.com/Jh5LyBKBCG

— Metropolitanguy (@metropolitonguy) February 10, 2020

Jhumka Mila Re!🕎

The Jhumka dropped at Bareilly Ka Bazaar, found😀

'Bareilly Ka Bazaar' finally gets its famed jhumka. #Jhumka & Bareilly became synonymous after a 1966 chartbuster in which actor Sadhana gave a feisty dance performance.#MondayMotivation #mondaythoughts pic.twitter.com/0uKq6dDq62

— Quarantined Shalini Bajpai😷 (@sbajpai2811) February 10, 2020

Thank god Bareilly ki Barfi didn’t become a huge deal. Imagine having a 14-feet long barfi next!