Balenciaga is one of those brands that take inspiration from poor people and sell poor-people-things to rich people. They sold pishwis for Rs 1.5 lakhs, blanket bags for over Rs 2 lakhs, and phate huye sneakers for Rs 48,000. Lower-middle-class lifestyle for them is an aesthetic, it seems.
And now, Balenciaga is selling trash-bag-looking bags for Rs 1.4 lakhs. Literal trash bags, I’m not kidding.
According to NDTV, they come in 4 colours – white, blue, black and yellow. You could carry your regular trash bag around and call it ‘Balenciaga’ and no one will bat an eye.
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According to New York Post, these bags are called “trash pouch” and are made out of calfskin leather and have a glossy coating. The bag further has a discreet logo and drawstrings that can be pulled to close them. It has made its way to stores for the brand’s Fall 2022 collection.
“I couldn’t miss an opportunity to make the most expensive trash bag in the world, because who doesn’t love a fashion scandal?” said Balenciaga’s creative director Demna Gvasalia.
People couldn’t believe that trash bags are “fashion” now. Here’s how they reacted:
🗑 😂 🤦🏻 #Balenciaga selling 'most expensive trash bag in the world' for $1,790 https://t.co/suHdimMZy4 pic.twitter.com/H3QajIQ2ci
— 🇺🇦Evan Kirstel #B2B #TechFluencer (@EvanKirstel) August 5, 2022
Now the rich and Balenciaga, both coming out with trash.#Balenciaga #thetrashpouch pic.twitter.com/iCMdKGlebJ
— Raju (@aye_raju) August 5, 2022
Meanwhile, Namita Thapar after looking at the #Balenciaga trash bag pic.twitter.com/5ot8N6TAdH
— Sushant Arora (@sushantarora) August 5, 2022
Thank you Balenciaga for making rich people carry out their trash bags https://t.co/s1qlOXWf7Q @joerogan #Balenciaga #trashbags @kanyewest pic.twitter.com/9uTGCpuOsD
— CosmosLawyer (@HarsimratsNahal) July 31, 2022
At this point, I'm convinced @BALENCIAGA is conducting a social experiment #trash #Balenciaga #scammer pic.twitter.com/MHpgdK8khb
— F is for Farooq (@farooqinator) August 5, 2022
Trash work of #Balenciaga marketing team 😂
How many of you are buying this #trash bag? pic.twitter.com/5na3jvlIne— abhinav.eth (@singhabhinav) August 5, 2022
If you can afford to spend $1790 on a #Balenciaga fashion accessory that looks like a trash bag, you should have enough cash in the bank to fill it up with cash and donate it to your nearest charity… pic.twitter.com/e8bgN3vtPl
— Dino™ (@dinovdm) August 3, 2022
I predict that the new #balenciaga is going to get confused with trash literally. #lol. #takethetrash #allthatclasswithbalenciagatrash #fashion
— Liv (@Lalee_sanchez) August 5, 2022
Waiting for Balenciaga to copy hawai chappal and call it “luxury fashion”.