Patanjali Launches WhatsApp Competitor Named ‘Kimbho’, And Everyone’s Like ‘Kyu Bro?’

kimbho

Baba Ramdev is definitely on a mission. What mission exactly, you ask? Well, in my honest opinion, it seems like he’s on a mission to get to Mars before anyone else. Though, for now, he still just seems to be in the tech phase, at this rate, I’m sure it won’t take him long to take on interplanetary travels. I mean, look at his trajectory. Two days ago, Baba Ramdev’s Patanjali launched SIM cards teamed up with BSNL. And last night, they announced their foray into the software world.

Patanjali’s spokesperson, SK Tijarawala tweeted the launch of a new messaging application called Kimbho.

Image source

In the tweet, Kimbho has been pitched as a direct challenge to popular messaging app WhatsApp:

And in case you were wondering what Kimbho means:

Kimbho is the OG “Waaasuppp?”. Friends of mine, consider this as your formal notification that we’ll be replacing all forms of “wassup” with “Kimbho“, effective immediately.

Kimbho and Baba Ramdev’s steady shift from the FMCG market to the tech industry has got Twitter nervously laughing. And of course, Twitter cracks the best jokes at times such as these.

1. Darshan karlo pehle.

2. Soon. Maybe next week.

3. Swipe left if kundli doesn’t match, swipe right for muh dikhai.

4. Very innovative indeed. I’ve never seen anything like it before in my life!

5. Seriously?! Quickies!

https://twitter.com/amanjyot314/status/1001905411799236609

6. Move over North Korea.

https://twitter.com/JagratiShukla29/status/1002015969454182400

7. Everybody’s major concern right now.

8. Genius!

9. Because, #Sanskar.

10. What a strategy!

https://twitter.com/aditya_mantry/status/1002062931327049728

Jokes apart, Kimbho has also been called out on a couple of issues. One being the usage of a Pakistani model’s image in their app page.

https://twitter.com/SirJadejaaaa/status/1001871027381485568

https://twitter.com/IronyOfIndia_/status/1001980799028224000

Another matter that has quite a few concerned is how secure the app might be.

Cambridge Analytica Yogi version?

As of now, the app has been taken down from the Play Store. Possibly due to a series of complaints from users about issues faced with verification. We’re yet to see when and how the app will make a comeback. Until then, might I suggest, you do Anulom-Vilom to keep calm?

Cover Image Sources: 1, 2  

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