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Male Blogger’s Video Applying Eyeliner, Sparks Debate On Indian Men Wearing Makeup

byAkanksha Agarwal
3rd September 2020
2 minute read

Usually, makeup products like lipsticks, concealers, and eye shadows are associated with women. However, a lot of people (irrespective of gender) have been sporting makeup to normalize its use. Case in point, David Beckham wore green eyeshadow for a magazine cover last year. Closer home, actor Ankush Bahuguna has been breaking stereotypes and sharing makeup videos on Instagram.

Yesterday, he shared photos wearing black eyeliner with the caption, “It’s not my eyeliner that scares you, it’s my freedom to wear it that scares you. You play by a rulebook and I don’t and that makes you insecure. This really isn’t about me, this is about you.”

View this post on Instagram

Wear what makes you feel good ❤️Doosre logo ki poonchh pe aag lage toh lage 🙃 . Tried an eyeliner for the first time because I was curious about how it looks. Honestly, badi mehnat hai yaar 😂 Not something I'd do everyday but a very thin stroke on the outer half of the lid, very close to the lash line makes your eyes pop without grabbing too much attention. It makes your eyelashes look bigger. Main toh shayad dobara nahi karunga par you should try it and see how you feel. Don't let people dictate which products you can use and which you can't. It's your face, your makeup, do what you want 🙂 . Primer : @facescanada Color corrector: @kaybykatrina Concealor: @maccosmetics NW35 Foundation: @maccosmetics NC30 Contour: @kaybykatrina in Caramel Focus Powder: @lakmeindia Rose powder Eyebrow pencil: @nykaabeauty Brow Girl Kajal (used to fill beard and lower lash line) : @kaybykatrina Eyeliner: @lakmeindia Micellar water (to erase the failed attempts lol): @garnierindia Mascara: @maybelline . Itna type kiya hai share toh kardo besharamo 🙄 . #makeup #makeupideas #makeuproutine #makeuptutorial #makeupartist #makeuplife #eyemakeup #eyeliner #mensmakeup #mensbeauty #AnkushBahuguna

A post shared by Ankush Bahuguna (@ankushbahuguna) on

Some Twitter users appreciated his post, complimented his look, and asked him to share a tutorial on applying eyeliner perfectly. A few women remarked that they couldn’t apply eyeliner as well as he did.

Others didn’t think it was a big deal as kajal and soorma are quite common in the Indian subcontinent with North Indian grooms applying kajal as part of the wedding customs.

The debate on whether Indian men wearing makeup smashes toxic masculinity or not is still ongoing but you can’t deny that his eyeliner game is strong. Not everyone can apply it equally to both eyes.

Cover Image Source – left, right

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