Several companies rope in well-known celebrities to promote their products. They cash in on the idea that if these influential personalities endorse their products or become their brand ambassadors, their fans will start using them too.
While this does happen in some cases, more often than not, celebs don’t personally use the products they advertise for. Similarly, Alia Bhatt who has been seen advertising for brands of various sugary drinks, ice cream, chocolate, etc. doesn’t actually consume these products.
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In fact, the ‘Kalank’ actor had said that she doesn’t consume sugar or any sugary products. But she does advertisements for products that have a lot of sugar content.
This contradictory situation got her into a soup recently. Taking to Twitter, a user highlighted how in a video she is seen freaking out when someone offered her a cup of tea with sugar.
She says, “Isme sugar daala hai? It’s not good for you. Sugar nhi khana chahiye. Sugar agar kha rahey ho toh have it in the form of fruits.” However, in another video, she is seen promoting unhealthy sugar products.
Take a look at the video here:
— Filmy Pulao (@FilmyPulao) May 8, 2022
This got people talking. She was incessantly criticized for her hypocrisy.
Why would you endorse something you do not agree with in real life? Isn't this selling out your pride and principles for money? Or even your opinions, for that matter? Isn't this just plain hypocritical?
Why do people stan them B'Wood 'celebs'?😂🤦🏻♀️ https://t.co/IjgqGdfr5Q— Anushka Kshirsagar (@Anu_Kshirsagar) May 10, 2022
The Bollywood Saga…we will sell toxic things to people who are naive enough to believe us. https://t.co/x72j921gIG
— Shrisshti (@DBroodingBreed) May 10, 2022
@aliaa08 – Why endorse products in which you don’t believe in?#shame #Hypocrite #embarrassing https://t.co/ru05ilo1FD
— Bhoumik (@beBhoumik) May 10, 2022
Don't know how people admire these Hypocrites of the Highest Degree !! She isn't alone though 🤡
Almost every so called top tier bollywoodia is more or less are same. Still some stupid people get bonker over them like they are angels arrived from the heaven. https://t.co/NVzCe191Fq— Aditya⛩️ (@TensaiGenesis) May 10, 2022
That’s why I hate these people!!! Only intellectually challenged people call them stars-hero BS. https://t.co/h9KwCd6OOJ
— Satvik Khare (@satvikkhare31) May 9, 2022
Hypocrisy on high level 🤣😆. https://t.co/5Ma7VXR009
— Şhivคຖi 💮 (@MostlySane007) May 9, 2022
It's all about Money 😐🤨 https://t.co/7sBQceNbTp
— Ｓａｊａｎ Ｍａｈａｐａｔｒａ 🇮🇳 (@IMsajan003) May 9, 2022
The curious case of hypocrite Bollywood celebs https://t.co/DRQwpKyHo8
— Kishan (@LetsTrekItOut) May 9, 2022
Ethics go out of door when money is involved https://t.co/KgXd7hnTlm
— WhatsInTheName (@MisplacedGuy) May 9, 2022
Do people believe celebs use the product they endorse ..😕 https://t.co/3GNSsjBuhl
— Mohabbatein🐱 (@sidharth0800) May 9, 2022
Public are also responsible. Look smart looking english speaking actor/s are not dietician or a health professional,still millions follow when they advertise a product.
We need to learn to find and appreciate hero and heroines in every field ..— Sunil R Tambe (@sunilrtambey) May 8, 2022
Poor thing, she doesn’t know that soft drinks have sugar in it. She thought they were protein shakes
— spectacle (@jamboodveepe) May 9, 2022
So didi herself don’t consume sugar, but for money she is doing ads and promoting sugary products and her poor followers gonna get in that trap. waah didi matlab hypocrisy ki bhi
seema hoti hai!!!
This is bollywood in nutshell!— Shubham(शुभम) 🇮🇳 (@shubhamdaler) May 8, 2022
2 mins of silence who think :
Yash uses Villain perfume
SRK uses Denver perfumes.
Amitabh eats Bikaji for breakfast.
Ajay speaks jubaan kesari
Akshay wears dollar
And Sunny Leone uses ManforceBruh they're getting paid for ads, they're not FORCING you ! Their just doing ads ffs https://t.co/n0ThcKwx4i
— R 0 N I T (@imvengeance24) May 10, 2022
Having said that, these celebs are paid to advertise the products based on their face and brand value, fan following, etc. Consuming a product or not is definitely a consumer’s choice.