This Epic Rant By Aditi Mittal Serves A Tight Slap To The Fairness Cream Industry

Aditi Mittal is known for cheeky replies, witty sense of humour, and recently her absolute hate for fairness creams. She recently tweeted about a fairness cream brand:

Fair and Lovely has a BB cream. So they can sell you crappy regressive ideas about skin tone along with light coverage.

— Aditi Mittal (@awryaditi) July 31, 2015

 

And then went on:

Fuck Fair & Lovely for aiming creams at “Freshers” in college. Prey on MOST insecure time in a kids life w/ your poison cream & bad ideas.

— Aditi Mittal (@awryaditi) July 31, 2015

 

And on:

Fuck Fair & Lovely for aiming creams at “Freshers” in college. Prey on MOST insecure time in a kids life w/ your poison cream & bad ideas.

— Aditi Mittal (@awryaditi) July 31, 2015

 

And on:

Can’t wait for Fair and Lovely Baby cream. KYA AAPKA BACCHA KAALA HAI? BACCHE KA RANG BADLO, USKA FUTURE BADLO.

— Aditi Mittal (@awryaditi) July 31, 2015

 

She is very pissed with how our entire nation is obsessed with ‘Being Gora’ instead of being human:

Fair and Lovely Pre-natal whitening cream. Just apply it on your belly while pregnant and our chemicals will soak RIGHT into the baby.

— Aditi Mittal (@awryaditi) July 31, 2015

 

And she went ‘deeper’ into the concept of being ‘gora by birth’:

Fair and lovely, lactating moms ke liye. Aap ka doodh SABSE white, aapke bacche ka future SABSE bright.

— Aditi Mittal (@awryaditi) July 31, 2015

 

And soon enough the reason for so much hate was out:

Toh society ko such nahin pata if it wants white or dark, either ends of the spectrum-they will find a way to mock you.

— Aditi Mittal (@awryaditi) July 31, 2015

 

And she made a point with this very crude, but true statement:

My fav is that fairness creams comes with their own accessory— shade card. Shade Card. Ye Nerolac nahin hai, shakal hai meri.

— Aditi Mittal (@awryaditi) July 31, 2015

 

And she asked a very important question that had clearly been baffling all of us:

Our fairness cream has charcoal in it these days. Does anyone at these “Institut de byyyutay” know that charcoal is black?

— Aditi Mittal (@awryaditi) July 31, 2015

HOW? HOW DOES SOMETHING BLACK MAKE YOU WHITE? HOW? #LogicFail

 

And then she just made the hate obvious:

All I’m saying is Fair and Lovely, GFTO out of my pores and my head. Sickos.

— Aditi Mittal (@awryaditi) July 31, 2015

 

And then she tweeted something that every Indian fairness cream tries to portray:

You jerks wasting all your time and money on education and developing a personality really need to STOP IT. Ye lo cream. *dance break*

— Aditi Mittal (@awryaditi) July 31, 2015

Not fair = You are a loser who will definitely fail in life. #FairnessCreamLogic

 

Obviously she got cheeky because #Aditi:

Kya hai “Sacred Lotus”? Is is a lotus that prays a lot? Does it know Gayatri mantra by heart? Then why are we killing it to put it in cream?

— Aditi Mittal (@awryaditi) July 31, 2015

JIYO LIGHT, RAHO LIFE, FRESH TIME “@UudBilawManus: TIL activated charcoal & sacred lotus in fairening cream : Sona & chandi in chyawanprash”

— Aditi Mittal (@awryaditi) July 31, 2015

 

And at the end she, very cleverly points out that it’s the ‘soch’ that matters and no amount of fairness cream can change a despicable mind:

Activated Charcoal. YES. *bathes in it* *still filthy* MT “@tweet2nilesh: Its used in medicine. It adsorbs poisons, Its not a dirt magnet.”

— Aditi Mittal (@awryaditi) July 31, 2015

Aditi Mittal, you’re the one. Indians, why you no think like her?