Have you ever noticed how most clothing and innerwear brands have younger models posing in their banners and advertisements? When we talk about inclusivity, one tends to focus just on gender, colour, and size – leaving the factor of age behind.
Hence, when a woman named Geeta J was shopping for lingerie online, there was one thing that struck her hard – all of the models were much younger in age.
“I was searching for a nice lacy lingerie set and activewear. I noticed that all the models showcasing them were, most probably in their 20s or 30s. Being a 40+ woman and an aspiring model, I pondered if lacy lingerie or lingerie, in general, was being sold as a commodity only for women in their 20s or 30s,” she writes.Â
She went further to ask a very important question:
“Are some brands unconsciously sending a message to people that lacy, sexy lingerie or fancy activewear is only for women in their 20s or 30s and the desire of a 40+ woman to wear them is wrong?”
Challenging ageist notions and beauty standards, Geeta, who used to be a teacher, decided to become a lingerie model at 50-years of age. Now 52, she advocates for brands to be more inclusive in their advertising campaigns, reports Hindustan Times.
Her career as a lingerie model began after she won a runners-up prize in a beauty pageant for older women. Her family and friends have been supportive regarding her drastic career change at 50.
On social media, Geeta posts pictures of herself from her shoots and she looks stunning! Have a look at some of the pictures here:
“Ageism (discrimination on the basis of age) decreases one’s self-respect and self-confidence. Women empowerment is not only about all colours and all sizes, but also about all ages. Let us bring more inclusivity and diversity in the industry by taking this step of crushing ageism,” she writes.
Kudos to Geeta for being such an inspiration!