Move Over Diwali & Christmas, This 100-Day Festival Is About To Take India By Storm!

The second half of the year brings a whole caravan of festivals to India. Be it Navratri, Dussehra, Diwali, Christmas or New Year’s. Everyone’s brimming with joy and merriment, dressing up in their best clothes, gorging on delicious food, partying, exchanging gifts and indulging in unique experiences! But it feels like they get over so fast, making you wish with all your heart that festivals lasted a bit longer, right? Well, consider the challenge accepted!

There’s a new festival in town, folks, and get this—it lasts for 100 days, making the fun seem endless! It’s called the Phoenix Festival and it is coming to four of India’s biggest malls across three cities!

Wait, did you really read that right? 100 days? A festival that goes on for 3 whole months? Hells yeah!

So what’s going down at this Phoenix Festival that’s got everyone in such a festive mood? Think shopping, dining, music gigs, art installations—you name it and it’s there!

Starting smack in the middle of the festive season, the Phoenix Festival will be unfolding an extravaganza of unique experiences for 100 days starting October and extending right up to December! The best part? This is a festival enjoyed with all your family and friends, because there’s something for everyone here!

Art lovers are in for a treat at Phoenix Marketcity Kurla as they get to admire a beautiful art installation exclusively conceptualised by Gauri Khan to raise funds for a good cause supported by the Meer Foundation for women and kids.

To step-up the fun element Phoenix Marketcity, Pune has installed a life size Human Claw! The activity allows patrons to participate in a real life game that has a pit filled to the brim with gift boxes, and a chance to walk away with a guaranteed prize.

Consider your EQ (Entertainment Quotient) for the next three months SORTED!

From international artists such as The Vamps to Indian music stalwarts like Shaan, Papon, The Mangniyar Seduction, as well as bands like Fossils, Euphoria, Thaikuddam Bridge— Phoenix Marketcity Pune and Mumbai are hosting a multitude of events across various genres.

Love shopping? There are a host of exclusive deals lined up for the shopaholic in you!

Phoenix Marketcity Kurla & Phoenix Marketcity Pune are home to some of the most coveted brands, and it might just rain discounts and gift vouchers on your favourite ones!

When you shop during the Phoenix Festival at Phoenix Marketcity Mumbai or Phoenix Marketcity Pune, you stand a chance to be the lucky winner of bumper giveaways worth 1 crore. The hottest SUV – Audi Q3 or BMW X1, an international trip, a relaxing staycation and many other exciting prizes are up for grabs.

But wait, that’s not it! Adding to the shopping excitement, Phoenix Festival is giving patrons the exhilarating opportunity to shop and win some magnificent prizes including a luxury sedan, international vacations, luxury watches, the latest electronics, and gift vouchers from their favourite brands. In addition, shoppers get a cashback with a 10% discount across fashion brands during weekends!

Parents, if you’re worried about your little ones, then fret not! There’s going to be lots of activities happening for them too, including a Hamleys’ Parade, a Christmas Party, Gaming Zones, Kids Club and more!

So whether it’s Halloween or Diwali or Christmas, there are endless experiences for you to enjoy. The Phoenix Festival is ongoing in the Phoenix Marketcity malls in Pune, as well as Phoenix Marketcity, Kurla and High Street Phoenix in Mumbai!

Let the festivities begin!