Lenskart Just Pulled The Worst Marketing Stunt After The Earthquake News Went Viral

As we all know by now, Nepal and parts of India experienced a horrific earthquake at about 11:50 a.m. today, which measured a staggering 7.9 on the Richter scale.

Image Sources: left, right.

About 1000 people (and counting) people have died, and several are injured in both Nepal and parts of India like Kolkata.

While affected people are trying to cope with this tragedy, Lenskart, an online eyewear brand decided to take advantage of the grave situation.

This is how humanity will meet it’s end. #Earthquake pic.twitter.com/veiAN8fLgg

— Bruce (@GhantaGuy) April 25, 2015

Too soon, Lenskart. Too soon. 

Update (3:37 p.m.) : Lenskart founders have issued an apology in the form of a letter on their official Twitter page.

"We are sorry!" Peyush Bansal & Amit Chaudhary, co-founders, Lenskart – Note: http://t.co/2PFCS6eGn3 pic.twitter.com/6JlSrI3yEo

— Lenskart (@Lenskart_com) April 25, 2015