UberEats’s ‘Wife Appreciation Day’ Goes Majorly Wrong, Sends An Extremely Sexist Message

UberEats-Sexist-Message

It has been a very “sexist” year for Uber, it seems. After the hoopla involving the CEO and the sexist board meeting joke, the company is back in news yet again. No points for guessing that it is over sexism. Though this time, it is UberEats that has channeled the gender bias in form of a Wife Appreciation Day campaign.

People of Bangalore woke up to a Sunday where UberEats was trying to promote a “No Cooking Day”. But they ended up promoting a gender stereotype, instead.

 

Realising their mistake, a couple of hours later Uber’s PR team apologised.

 

Uber’s Chief Brand Officer saw it and apologised too.

 

But by then, people had started slamming the advert.

1. They pointed at the stereotypes Uber implied.

 

2. Agreed. Only wife? Husbands don’t cook?

 

3. Assumption is fatal.

 

4. There has to be.

 

5. This tweet too.

When will Uber get rid of the sexist gene? We hope the sooner the better.

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